Affective Immersion in Large-Scale Moving Image Installations

The post-cinematic moving image installations enabled by high-definition projection technologies create such atmospheric environments for their visitors that generate new forms of spectatorship activating both self-reflexive awareness of mediation and affective response to the surrounding audio-visu...

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Main Author: Zsolt Gyenge
Format: Article
Language:English
Published: Scientia Publishing House 2024-11-01
Series:Acta Universitatis Sapientiae: Film and Media Studies
Subjects:
Online Access:https://acta.sapientia.ro/content/docs/04-236666.pdf
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author Zsolt Gyenge
author_facet Zsolt Gyenge
author_sort Zsolt Gyenge
collection DOAJ
description The post-cinematic moving image installations enabled by high-definition projection technologies create such atmospheric environments for their visitors that generate new forms of spectatorship activating both self-reflexive awareness of mediation and affective response to the surrounding audio-visual spectacle. The article intends to provide a description of this viewer experience by developing two concepts (embodied self-reflexivity and affective immersion) apprehending the spectacle of the exhibited moving image. To this end, phenomenological theories of affectivity will be briefly explored alongside the invocation of Deleuze’s term affection-image and Giuliana Bruno’s idea of atmospheric projection. The final suggestion of the paper is that the spectators’ experience of such moving image installations is best understood through the description of the interplay between what I term embodied self-reflexivity and affective immersion.
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institution Kabale University
issn 2066-7779
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record_format Article
series Acta Universitatis Sapientiae: Film and Media Studies
spelling doaj-art-ef86cc1aba85448d8a4bbe62446b55152025-01-13T08:52:42ZengScientia Publishing HouseActa Universitatis Sapientiae: Film and Media Studies2066-77792024-11-01269011110.47745/ausfm-2024-0012Affective Immersion in Large-Scale Moving Image InstallationsZsolt Gyenge0https://orcid.org/0000-0001-7190-9164Moholy-Nagy University of Art and DesignThe post-cinematic moving image installations enabled by high-definition projection technologies create such atmospheric environments for their visitors that generate new forms of spectatorship activating both self-reflexive awareness of mediation and affective response to the surrounding audio-visual spectacle. The article intends to provide a description of this viewer experience by developing two concepts (embodied self-reflexivity and affective immersion) apprehending the spectacle of the exhibited moving image. To this end, phenomenological theories of affectivity will be briefly explored alongside the invocation of Deleuze’s term affection-image and Giuliana Bruno’s idea of atmospheric projection. The final suggestion of the paper is that the spectators’ experience of such moving image installations is best understood through the description of the interplay between what I term embodied self-reflexivity and affective immersion.https://acta.sapientia.ro/content/docs/04-236666.pdfaffectivitymoving image installationphenomenologystimmungjulian rosefeldtragnar kjartansson
spellingShingle Zsolt Gyenge
Affective Immersion in Large-Scale Moving Image Installations
Acta Universitatis Sapientiae: Film and Media Studies
affectivity
moving image installation
phenomenology
stimmung
julian rosefeldt
ragnar kjartansson
title Affective Immersion in Large-Scale Moving Image Installations
title_full Affective Immersion in Large-Scale Moving Image Installations
title_fullStr Affective Immersion in Large-Scale Moving Image Installations
title_full_unstemmed Affective Immersion in Large-Scale Moving Image Installations
title_short Affective Immersion in Large-Scale Moving Image Installations
title_sort affective immersion in large scale moving image installations
topic affectivity
moving image installation
phenomenology
stimmung
julian rosefeldt
ragnar kjartansson
url https://acta.sapientia.ro/content/docs/04-236666.pdf
work_keys_str_mv AT zsoltgyenge affectiveimmersioninlargescalemovingimageinstallations