La production participative d’idées : quels effets du dispositif socio-technique sur les pratiques ?
The elaboration of creative solutions by the crowd has been integrated seemingly by organizations. Even if they have been using competitive models to generate creative ideas for a long time, a new model for crowdsourcing, mixing competition and cooperation, is emerging. This research aims to investi...
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2017-12-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/2351 |
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| Summary: | The elaboration of creative solutions by the crowd has been integrated seemingly by organizations. Even if they have been using competitive models to generate creative ideas for a long time, a new model for crowdsourcing, mixing competition and cooperation, is emerging. This research aims to investigate how a coopetitive model can impact the creative process. An empirical study of 9951 individuals using a crowdsourcing platform of ideas classifies users according to their activities. A variety of roles (competitor, coopetitor, and supporter) coexist in crowd-based coopetition. We observed that, while people from the coopetitive with conflicting or complementary goals play a central role in the creative process, the crowd activity is limited to evaluating the most creative ideas. |
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| ISSN: | 2368-9587 |