MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISES

It has been proven that the development of information and communication services enterprises is of strategic importance for the complementary growth of all sectors of the Ukrainian economy and serves as a platform for boosting and advancing proactive business segments overall. The fundamental m...

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Main Authors: Оlena V. Vynogradova, Svitlana V. Lehominova, Aliona Yu. Goloborodko, Tetiana I. Nosova
Format: Article
Language:deu
Published: Alfred Nobel University 2025-01-01
Series:Academy Review
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Online Access:https://acadrev.duan.edu.ua/images/PDF/2025/1/15.pdf
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author Оlena V. Vynogradova
Svitlana V. Lehominova
Aliona Yu. Goloborodko
Tetiana I. Nosova
author_facet Оlena V. Vynogradova
Svitlana V. Lehominova
Aliona Yu. Goloborodko
Tetiana I. Nosova
author_sort Оlena V. Vynogradova
collection DOAJ
description It has been proven that the development of information and communication services enterprises is of strategic importance for the complementary growth of all sectors of the Ukrainian economy and serves as a platform for boosting and advancing proactive business segments overall. The fundamental methods for modeling business process flows using mathematical and analytical tools, specifically a system of differential equations with defined initial conditions, have been substantiated, enabling the integral assessment of enterprise business process modeling. A capsulated approach to the digitalization of business processes and a comparative analysis of a broad range of financial and economic indicators for comprehensive diagnostics of integrative enterprise development effectiveness were applied, allowing for the determination of a probable development scenario for enterprises in the future. The key flows of enterprise business processes have been identified: material, innovative- intellectual, information-marketing, and financial. The dependence of management efficiency and the achievement of positive outcomes on the synchronization of these flows has been revealed, taking into account possible temporary variations in the investment dynamics of each flow. The mathematical model for calculating profitability was tested using data from the information and communication companies PJSC «Kyivstar», PJSC «Vodafone», and LLC «Lifecell». This approach enabled the identification of the most influential streams by year and revealed patterns of leadership changes based on the impact of external environmental factors and internal organizational conditions. The dependence of achieving positive results on the configuration of financial, material, innovative and intellectual, and information and marketing flows has been identified. This analysis allowed for the proposal of management vectors for managing the integrative development of information and communication services enterprises: passive, focused, sustainable and proactive integrative development.
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spelling doaj-art-ecf689f45e6a49a4bbfaed15c6163e292025-01-17T06:45:08ZdeuAlfred Nobel UniversityAcademy Review3041-21373041-21452025-01-0116219321010.32342/3041-2137-2025-1-62-14MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISESОlena V. Vynogradova0Svitlana V. Lehominova1Aliona Yu. Goloborodko2Tetiana I. Nosova3State University of Information and Communication TechnologiesState University of Information and Communication TechnologiesState University of Information and Communication TechnologiesUniversity of Customs and FinanceIt has been proven that the development of information and communication services enterprises is of strategic importance for the complementary growth of all sectors of the Ukrainian economy and serves as a platform for boosting and advancing proactive business segments overall. The fundamental methods for modeling business process flows using mathematical and analytical tools, specifically a system of differential equations with defined initial conditions, have been substantiated, enabling the integral assessment of enterprise business process modeling. A capsulated approach to the digitalization of business processes and a comparative analysis of a broad range of financial and economic indicators for comprehensive diagnostics of integrative enterprise development effectiveness were applied, allowing for the determination of a probable development scenario for enterprises in the future. The key flows of enterprise business processes have been identified: material, innovative- intellectual, information-marketing, and financial. The dependence of management efficiency and the achievement of positive outcomes on the synchronization of these flows has been revealed, taking into account possible temporary variations in the investment dynamics of each flow. The mathematical model for calculating profitability was tested using data from the information and communication companies PJSC «Kyivstar», PJSC «Vodafone», and LLC «Lifecell». This approach enabled the identification of the most influential streams by year and revealed patterns of leadership changes based on the impact of external environmental factors and internal organizational conditions. The dependence of achieving positive results on the configuration of financial, material, innovative and intellectual, and information and marketing flows has been identified. This analysis allowed for the proposal of management vectors for managing the integrative development of information and communication services enterprises: passive, focused, sustainable and proactive integrative development.https://acadrev.duan.edu.ua/images/PDF/2025/1/15.pdfenterprisebusiness processesdigitizationmanagementdevelopment
spellingShingle Оlena V. Vynogradova
Svitlana V. Lehominova
Aliona Yu. Goloborodko
Tetiana I. Nosova
MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISES
Academy Review
enterprise
business processes
digitization
management
development
title MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISES
title_full MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISES
title_fullStr MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISES
title_full_unstemmed MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISES
title_short MODELING OF BUSINESS PROCESSES FOR MANAGING INTEGRATIVE DIGITAL DEVELOPMENT OF ENTERPRISES
title_sort modeling of business processes for managing integrative digital development of enterprises
topic enterprise
business processes
digitization
management
development
url https://acadrev.duan.edu.ua/images/PDF/2025/1/15.pdf
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AT svitlanavlehominova modelingofbusinessprocessesformanagingintegrativedigitaldevelopmentofenterprises
AT alionayugoloborodko modelingofbusinessprocessesformanagingintegrativedigitaldevelopmentofenterprises
AT tetianainosova modelingofbusinessprocessesformanagingintegrativedigitaldevelopmentofenterprises