From Rhetoric to Regulation: EMFA and Media Concentration in the Digital Age

This article examines the evolving political discourse and practices surrounding media pluralism within the European Union (EU) in light of the European Media Freedom Act (EMFA), which mandates that Member States evaluate the impact of media market concentrations on media pluralism. Through analysis...

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Main Author: Tanja Kerševan
Format: Article
Language:English
Published: Consiglio Nazionale delle Ricerche (CNR) 2024-12-01
Series:Rivista Italiana di Informatica e Diritto
Subjects:
Online Access:https://www.rivistaitalianadiinformaticaediritto.it/index.php/RIID/article/view/285
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author Tanja Kerševan
author_facet Tanja Kerševan
author_sort Tanja Kerševan
collection DOAJ
description This article examines the evolving political discourse and practices surrounding media pluralism within the European Union (EU) in light of the European Media Freedom Act (EMFA), which mandates that Member States evaluate the impact of media market concentrations on media pluralism. Through analysis of key EU legislative and policy texts the article explores how media concentration is addressed, with a particular focus on two smaller Member States (Croatia and Slovenia) where outdated laws and the lack of data to assess media pluralism pose significant challenges. The findings highlight the difficulties in ensuring the effective and harmonised implementation of EMFA provisions across the EU, especially in the face of digital platforms’ growing dominance over content distribution and public discourse. The article argues that without clear, comprehensive guidance and coordinated efforts to ensure consistent enforcement across Member States, the regulation may fall short in effectively addressing the risks posed to media pluralism, particularly in the rapidly evolving digital environment.
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spelling doaj-art-ecb100404e2f486bbb2e22746af7109d2025-01-14T16:21:43ZengConsiglio Nazionale delle Ricerche (CNR)Rivista Italiana di Informatica e Diritto2704-73182024-12-016217318610.32091/RIID0192344From Rhetoric to Regulation: EMFA and Media Concentration in the Digital AgeTanja KerševanThis article examines the evolving political discourse and practices surrounding media pluralism within the European Union (EU) in light of the European Media Freedom Act (EMFA), which mandates that Member States evaluate the impact of media market concentrations on media pluralism. Through analysis of key EU legislative and policy texts the article explores how media concentration is addressed, with a particular focus on two smaller Member States (Croatia and Slovenia) where outdated laws and the lack of data to assess media pluralism pose significant challenges. The findings highlight the difficulties in ensuring the effective and harmonised implementation of EMFA provisions across the EU, especially in the face of digital platforms’ growing dominance over content distribution and public discourse. The article argues that without clear, comprehensive guidance and coordinated efforts to ensure consistent enforcement across Member States, the regulation may fall short in effectively addressing the risks posed to media pluralism, particularly in the rapidly evolving digital environment.https://www.rivistaitalianadiinformaticaediritto.it/index.php/RIID/article/view/285media pluralismmedia concentrationemfaharmonisationenforcement
spellingShingle Tanja Kerševan
From Rhetoric to Regulation: EMFA and Media Concentration in the Digital Age
Rivista Italiana di Informatica e Diritto
media pluralism
media concentration
emfa
harmonisation
enforcement
title From Rhetoric to Regulation: EMFA and Media Concentration in the Digital Age
title_full From Rhetoric to Regulation: EMFA and Media Concentration in the Digital Age
title_fullStr From Rhetoric to Regulation: EMFA and Media Concentration in the Digital Age
title_full_unstemmed From Rhetoric to Regulation: EMFA and Media Concentration in the Digital Age
title_short From Rhetoric to Regulation: EMFA and Media Concentration in the Digital Age
title_sort from rhetoric to regulation emfa and media concentration in the digital age
topic media pluralism
media concentration
emfa
harmonisation
enforcement
url https://www.rivistaitalianadiinformaticaediritto.it/index.php/RIID/article/view/285
work_keys_str_mv AT tanjakersevan fromrhetorictoregulationemfaandmediaconcentrationinthedigitalage