Neutrosophic Rings for Modeling and Optimizing Cross-Border E-Commerce Digital Marketing Campaigns
This paper presents a new symbolic mathematical structure called the Neutrosophic Evaluation Ring (NER) for assessing the effectiveness of digital marketing in cross-border e-commerce environments. The model is built upon a neutrosophic triplet system, where each marketing campaign is represented by...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of New Mexico
2025-07-01
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| Series: | Neutrosophic Sets and Systems |
| Subjects: | |
| Online Access: | https://fs.unm.edu/NSS/34NeutrosophicRings.pdf |
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