Publicité d’intérêt général au Cameroun
Many researchers agree that corruption is one of the main causes of Cameroon’s poverty and lagging social development. The author’s purpose here is to identify the types of communications deployed in the fight against corruption in Cameroon. She begins with an analysis of advertisements from the Nat...
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2020-05-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/11731 |
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| _version_ | 1841553262606548992 |
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| author | Colette Djadeu Nguemedyam |
| author_facet | Colette Djadeu Nguemedyam |
| author_sort | Colette Djadeu Nguemedyam |
| collection | DOAJ |
| description | Many researchers agree that corruption is one of the main causes of Cameroon’s poverty and lagging social development. The author’s purpose here is to identify the types of communications deployed in the fight against corruption in Cameroon. She begins with an analysis of advertisements from the National Anti-Corruption Commission, then looks at Cameroonians’ perception of them. She then compares those perceptions with the strategies used in order to deduce which arguments are most persuasive in galvanizing public opinion against corruption. |
| format | Article |
| id | doaj-art-ec9788dc15da4b74b03beb12f5812ad9 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2020-05-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-ec9788dc15da4b74b03beb12f5812ad92025-01-09T11:27:07ZfraUniversité LavalCommunication1189-37881920-73442020-05-0137110.4000/communication.11731Publicité d’intérêt général au CamerounColette Djadeu NguemedyamMany researchers agree that corruption is one of the main causes of Cameroon’s poverty and lagging social development. The author’s purpose here is to identify the types of communications deployed in the fight against corruption in Cameroon. She begins with an analysis of advertisements from the National Anti-Corruption Commission, then looks at Cameroonians’ perception of them. She then compares those perceptions with the strategies used in order to deduce which arguments are most persuasive in galvanizing public opinion against corruption.https://journals.openedition.org/communication/11731Cameroonpublic information campaignpublic education campaigncorruptionpoverty |
| spellingShingle | Colette Djadeu Nguemedyam Publicité d’intérêt général au Cameroun Communication Cameroon public information campaign public education campaign corruption poverty |
| title | Publicité d’intérêt général au Cameroun |
| title_full | Publicité d’intérêt général au Cameroun |
| title_fullStr | Publicité d’intérêt général au Cameroun |
| title_full_unstemmed | Publicité d’intérêt général au Cameroun |
| title_short | Publicité d’intérêt général au Cameroun |
| title_sort | publicite d interet general au cameroun |
| topic | Cameroon public information campaign public education campaign corruption poverty |
| url | https://journals.openedition.org/communication/11731 |
| work_keys_str_mv | AT colettedjadeunguemedyam publicitedinteretgeneralaucameroun |