Making sense of a pandemic: reasoning about COVID-19 in the intellectual dark web
In this study, I examine how users of an online Reddit community, r/IntellectualDarkWeb, forged an anti-establishment collective identity through practices of “heterodox scientific” reasoning. I do so through a discursive analysis of comments and posts made to r/IntellectualDarkWeb during the COVID-...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-09-01
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| Series: | Frontiers in Sociology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fsoc.2024.1374042/full |
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| Summary: | In this study, I examine how users of an online Reddit community, r/IntellectualDarkWeb, forged an anti-establishment collective identity through practices of “heterodox scientific” reasoning. I do so through a discursive analysis of comments and posts made to r/IntellectualDarkWeb during the COVID-19 pandemic. First, I deploy the BERTopic algorithm to cluster my corpus and surface topics pertaining to COVID-19. Second, I engage in a qualitative content analysis of the relevant clusters to understand how discourses about COVID-19 were mobilized by subreddit users. I show that discussions about COVID-19 were polarized along “contrarian” and “anti-contrarian” lines, with significant implications for the subreddit’s process of collective identity. Overwhelmingly, contrarian content that expressed skepticism towards vaccines, mistrust towards experts, and cynicism about the medical establishment was affirmed by r/IntellectualDarkWeb users. By contrast, anti-contrarian content that sought to counter anti-vaccine rhetoric, defend expertise, or criticize subreddit users for their contrarianism was penalized. A key factor in this dynamic was Reddit’s scoring mechanism, which empowered users to publicly upvote contrarian affirming content while simultaneously downvoting anti-contrarian content. As users participated in sense making about COVID-19, they deployed Reddit’s scoring mechanism to reinforce a contrarian collective identity oriented around a practice of heterodox science. My research shows the continued relevance of the concept of collective identity in the digital age and its utility for understanding contemporary reactionary social movements. |
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| ISSN: | 2297-7775 |