Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model

The rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these syst...

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Main Authors: Bożena Gajdzik, Marcin Awdziej, Magdalena Jaciow, Ilona Lipowska, Marcin Lipowski, Grzegorz Szojda, Jolanta Tkaczyk, Radosław Wolniak, Robert Wolny, Wieslaw Wes Grebski
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Energies
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Online Access:https://www.mdpi.com/1996-1073/17/21/5341
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author Bożena Gajdzik
Marcin Awdziej
Magdalena Jaciow
Ilona Lipowska
Marcin Lipowski
Grzegorz Szojda
Jolanta Tkaczyk
Radosław Wolniak
Robert Wolny
Wieslaw Wes Grebski
author_facet Bożena Gajdzik
Marcin Awdziej
Magdalena Jaciow
Ilona Lipowska
Marcin Lipowski
Grzegorz Szojda
Jolanta Tkaczyk
Radosław Wolniak
Robert Wolny
Wieslaw Wes Grebski
author_sort Bożena Gajdzik
collection DOAJ
description The rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these systems on energy-saving behaviors. Using the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, which includes the propensity to save energy, this research seeks to understand the determinants of STS adoption. The primary research was conducted using Computer-Assisted Web Interviewing (CAWI). The sample was controlled for gender and place of residence. A sample of 471 individuals meeting the criteria of living in a city with over 200,000 residents and using smart transportation solutions in Poland were selected from the research panel. SmartPLS 4 software was used to analyze the collected data. The findings reveal that the propensity to save energy significantly influences perceived usefulness, ease of use, social influence, and hedonic motivation toward STSs. Perceived usefulness and ease of use were found to be strong predictors of the intention to use STSs, while perceived costs had a negative impact on it. This study also identified the moderating role of personal innovativeness in mitigating cost concerns. These insights underscore the importance of emphasizing energy conservation benefits and user-friendly features in promoting the use of STSs. This study concludes that aligning technological innovations with user motivations for energy conservation can enhance the adoption of sustainable transportation solutions, contributing to smarter and more sustainable urban environments.
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spelling doaj-art-eb3f8bdd1c784cf8aa8708055e6e71d02024-11-08T14:35:22ZengMDPI AGEnergies1996-10732024-10-011721534110.3390/en17215341Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT ModelBożena Gajdzik0Marcin Awdziej1Magdalena Jaciow2Ilona Lipowska3Marcin Lipowski4Grzegorz Szojda5Jolanta Tkaczyk6Radosław Wolniak7Robert Wolny8Wieslaw Wes Grebski9Department of Industrial Informatics, Silesian University of Technology, 44-100 Gliwice, PolandDepartment of Marketing, Kozminski University, 03-301 Warszawa, PolandDepartment of Digital Economy Research, Faculty of Economics, University of Economics in Katowice, 40-287 Katowice, PolandDepartment of IT Systems and Logistics, Faculty of Economics, Maria Curie-Sklodowska University, 20-031 Lublin, PolandDepartment of Marketing, Faculty of Economics, Maria Curie-Sklodowska University, 20-031 Lublin, PolandDepartment of Digital Economy Research, Faculty of Economics, University of Economics in Katowice, 40-287 Katowice, PolandDepartment of Marketing, Kozminski University, 03-301 Warszawa, PolandFaculty of Organization and Management, Silesian University of Technology, 44-100 Gliwice, PolandDepartment of Digital Economy Research, Faculty of Economics, University of Economics in Katowice, 40-287 Katowice, PolandPenn State Hazleton, Pennsylvania State University, 76 University Drive, Hazleton, PA 18202, USAThe rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these systems on energy-saving behaviors. Using the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, which includes the propensity to save energy, this research seeks to understand the determinants of STS adoption. The primary research was conducted using Computer-Assisted Web Interviewing (CAWI). The sample was controlled for gender and place of residence. A sample of 471 individuals meeting the criteria of living in a city with over 200,000 residents and using smart transportation solutions in Poland were selected from the research panel. SmartPLS 4 software was used to analyze the collected data. The findings reveal that the propensity to save energy significantly influences perceived usefulness, ease of use, social influence, and hedonic motivation toward STSs. Perceived usefulness and ease of use were found to be strong predictors of the intention to use STSs, while perceived costs had a negative impact on it. This study also identified the moderating role of personal innovativeness in mitigating cost concerns. These insights underscore the importance of emphasizing energy conservation benefits and user-friendly features in promoting the use of STSs. This study concludes that aligning technological innovations with user motivations for energy conservation can enhance the adoption of sustainable transportation solutions, contributing to smarter and more sustainable urban environments.https://www.mdpi.com/1996-1073/17/21/5341smart citysmart transportation solutionsITSPolandUTAUT2
spellingShingle Bożena Gajdzik
Marcin Awdziej
Magdalena Jaciow
Ilona Lipowska
Marcin Lipowski
Grzegorz Szojda
Jolanta Tkaczyk
Radosław Wolniak
Robert Wolny
Wieslaw Wes Grebski
Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model
Energies
smart city
smart transportation solutions
ITS
Poland
UTAUT2
title Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model
title_full Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model
title_fullStr Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model
title_full_unstemmed Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model
title_short Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model
title_sort encouraging residents to save energy by using smart transportation incorporating the propensity to save energy into the utaut model
topic smart city
smart transportation solutions
ITS
Poland
UTAUT2
url https://www.mdpi.com/1996-1073/17/21/5341
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