Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices by Professional Florists

As businesses strive to become more environmentally sustainable, methods by which retail floral providers source floral material, create floral designs, market, and brand their company are increasingly becoming important considerations as consumers indicate a willingness to spend a premium on more s...

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Bibliographic Details
Main Authors: Coleman L. Etheredge, James DelPrince, Tina M. Waliczek
Format: Article
Language:English
Published: American Society for Horticultural Science (ASHS) 2024-11-01
Series:HortTechnology
Subjects:
Online Access:https://journals.ashs.org/horttech/view/journals/horttech/34/6/article-p812.xml
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