Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure
This study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-friendly packaging on price fairness. We analyzed the data of 30...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/13/23/3800 |
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| _version_ | 1846124251417935872 |
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| author | Kyung-A Sun Joonho Moon |
| author_facet | Kyung-A Sun Joonho Moon |
| author_sort | Kyung-A Sun |
| collection | DOAJ |
| description | This study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-friendly packaging on price fairness. We analyzed the data of 308 participants recruited via the Clickworker platform. Hayes’ PROCESS macro model 7 was employed to test the hypotheses. Price fairness was negatively influenced by psychological risk. Moreover, brand trust was significantly impacted by psychological risk and price fairness, with a significant moderating effect of nutritional disclosure on the relationship between eco-friendly packaging and price fairness. This work adds to the literature by identifying the relationship among four factors relevant to bottled water businesses. |
| format | Article |
| id | doaj-art-ea4ae93fa2d3416f912b2c89784bbedd |
| institution | Kabale University |
| issn | 2304-8158 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj-art-ea4ae93fa2d3416f912b2c89784bbedd2024-12-13T16:26:39ZengMDPI AGFoods2304-81582024-11-011323380010.3390/foods13233800Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional DisclosureKyung-A Sun0Joonho Moon1Department of Tourism Management, Gachon University, Sungnam-si 13120, Republic of KoreaDepartment of Tourism Administration, Kangwon National University, Chuncheon 24341, Republic of KoreaThis study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-friendly packaging on price fairness. We analyzed the data of 308 participants recruited via the Clickworker platform. Hayes’ PROCESS macro model 7 was employed to test the hypotheses. Price fairness was negatively influenced by psychological risk. Moreover, brand trust was significantly impacted by psychological risk and price fairness, with a significant moderating effect of nutritional disclosure on the relationship between eco-friendly packaging and price fairness. This work adds to the literature by identifying the relationship among four factors relevant to bottled water businesses.https://www.mdpi.com/2304-8158/13/23/3800bottled waterpsychological riskprice fairnessbrand trustnutritional disclosure |
| spellingShingle | Kyung-A Sun Joonho Moon Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure Foods bottled water psychological risk price fairness brand trust nutritional disclosure |
| title | Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure |
| title_full | Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure |
| title_fullStr | Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure |
| title_full_unstemmed | Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure |
| title_short | Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure |
| title_sort | relationships among psychological risk eco friendly packaging price fairness and brand trust of bottled water consumers moderating the impact of nutritional disclosure |
| topic | bottled water psychological risk price fairness brand trust nutritional disclosure |
| url | https://www.mdpi.com/2304-8158/13/23/3800 |
| work_keys_str_mv | AT kyungasun relationshipsamongpsychologicalriskecofriendlypackagingpricefairnessandbrandtrustofbottledwaterconsumersmoderatingtheimpactofnutritionaldisclosure AT joonhomoon relationshipsamongpsychologicalriskecofriendlypackagingpricefairnessandbrandtrustofbottledwaterconsumersmoderatingtheimpactofnutritionaldisclosure |