STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES
In the competitive landscape of modern business, organizations adopt diverse strategies to achieve their objectives and gain market advantage. This paper explores four primary types of business strategies: cost leadership, differentiation, focus, and growth strategies. Cost leadership enables firms...
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Main Authors: | Sena Balcı, Nicola Ciuffreda |
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Format: | Article |
Language: | English |
Published: |
BelloPrint Pazardjik
2025-01-01
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Series: | Journal of Bio-Based Marketing |
Subjects: | |
Online Access: | https://journalbbm.wordpress.com/wp-content/uploads/2024/12/article_5.pdf |
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