STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES
In the competitive landscape of modern business, organizations adopt diverse strategies to achieve their objectives and gain market advantage. This paper explores four primary types of business strategies: cost leadership, differentiation, focus, and growth strategies. Cost leadership enables firms...
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| Format: | Article |
| Language: | English |
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BelloPrint Pazardjik
2025-01-01
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| Series: | Journal of Bio-Based Marketing |
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| Online Access: | https://journalbbm.wordpress.com/wp-content/uploads/2024/12/article_5.pdf |
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| author | Sena Balcı Nicola Ciuffreda |
| author_facet | Sena Balcı Nicola Ciuffreda |
| author_sort | Sena Balcı |
| collection | DOAJ |
| description | In the competitive landscape of modern business, organizations adopt diverse strategies to achieve their objectives and gain market advantage. This paper explores four primary types of business strategies: cost leadership, differentiation, focus, and growth strategies. Cost leadership enables firms to attract a broad customer base through low prices but may compromise quality and innovation. Differentiation allows companies to build strong brand loyalty by offering unique products; however, it carries risks of imitation and high operational costs. Focus strategies target specific market niches, fostering customer loyalty but limiting growth potential and increasing vulnerability to market shifts. Growth strategies, encompassing mergers and expansions, aim to enhance market share but can strain resources and lead to neglect of core operations. Understanding the advantages and disadvantages of these strategies is crucial for organizations to navigate challenges effectively and sustain long-term success. |
| format | Article |
| id | doaj-art-ea44d36536ca4f869f9ad014fc5f8b86 |
| institution | Kabale University |
| issn | 2683-0825 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | BelloPrint Pazardjik |
| record_format | Article |
| series | Journal of Bio-Based Marketing |
| spelling | doaj-art-ea44d36536ca4f869f9ad014fc5f8b862025-01-08T09:11:49ZengBelloPrint PazardjikJournal of Bio-Based Marketing2683-08252025-01-01117581STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGESSena Balcı0Nicola Ciuffreda1Agricultural university of Plovdiv, Plovdiv, 4000, BGAgricultural university of Plovdiv, Plovdiv, 4000, BGIn the competitive landscape of modern business, organizations adopt diverse strategies to achieve their objectives and gain market advantage. This paper explores four primary types of business strategies: cost leadership, differentiation, focus, and growth strategies. Cost leadership enables firms to attract a broad customer base through low prices but may compromise quality and innovation. Differentiation allows companies to build strong brand loyalty by offering unique products; however, it carries risks of imitation and high operational costs. Focus strategies target specific market niches, fostering customer loyalty but limiting growth potential and increasing vulnerability to market shifts. Growth strategies, encompassing mergers and expansions, aim to enhance market share but can strain resources and lead to neglect of core operations. Understanding the advantages and disadvantages of these strategies is crucial for organizations to navigate challenges effectively and sustain long-term success.https://journalbbm.wordpress.com/wp-content/uploads/2024/12/article_5.pdfbusiness strategiescostleadership differentiationfocus strategygrowth strategycompetitive advantagemarket shareinnovationquality compromise |
| spellingShingle | Sena Balcı Nicola Ciuffreda STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES Journal of Bio-Based Marketing business strategies costleadership differentiation focus strategy growth strategy competitive advantage market share innovation quality compromise |
| title | STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES |
| title_full | STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES |
| title_fullStr | STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES |
| title_full_unstemmed | STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES |
| title_short | STRATEGIC MANAGEMENT: TYPES OF BUSINESS STRATEGIES – ADVANTAGES AND DISADVANTAGES |
| title_sort | strategic management types of business strategies advantages and disadvantages |
| topic | business strategies costleadership differentiation focus strategy growth strategy competitive advantage market share innovation quality compromise |
| url | https://journalbbm.wordpress.com/wp-content/uploads/2024/12/article_5.pdf |
| work_keys_str_mv | AT senabalcı strategicmanagementtypesofbusinessstrategiesadvantagesanddisadvantages AT nicolaciuffreda strategicmanagementtypesofbusinessstrategiesadvantagesanddisadvantages |