Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations
This essay looks at how internal marketing can contribute to increasing the performances of sports organization. A particular component of the internal marketing paradigm receiving attention is communication. The paper analyses ideas about how learning from the general marketing theory can help spor...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2017-10-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no18vol4/06.pdf |
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