TechStartUpGame: A serious game for training tech start-ups using AI-generated scenarios

Abstract This paper examines the possibility of combining serious games with AI-generated scenarios to improve education and training for tech startups. In the ever-changing and highly competitive field of entrepreneurship, it is crucial to adopt innovative methods to provide aspiring startups and t...

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Main Authors: Rose Oluwaseun Adetunji, Abejide Ade-Ibijola
Format: Article
Language:English
Published: Springer 2025-08-01
Series:Discover Education
Subjects:
Online Access:https://doi.org/10.1007/s44217-025-00730-0
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author Rose Oluwaseun Adetunji
Abejide Ade-Ibijola
author_facet Rose Oluwaseun Adetunji
Abejide Ade-Ibijola
author_sort Rose Oluwaseun Adetunji
collection DOAJ
description Abstract This paper examines the possibility of combining serious games with AI-generated scenarios to improve education and training for tech startups. In the ever-changing and highly competitive field of entrepreneurship, it is crucial to adopt innovative methods to provide aspiring startups and team members with the necessary skills and knowledge to achieve success. Serious games provide an engaging and immersive learning environment, while AI-generated scenarios offer authentic simulations of the difficulties encountered by technology startups. The objective of combining these technologies is to promote innovation, collaboration, and capacity building within the entrepreneurial ecosystem. The design science research methodology approach was used in carrying out this research. The App(game) designed assisted in identifying the challenges facing tech startups in South Africa and adequate solutions to be provided to meet the sustainable development goals. A total number of 36 tech startups participated in testing the App(TechStartUpGame) and gave their opinions on the application usage. The study findings show that TechStartUpGame is educational, informative, scalable, has varieties of engagements and diverse in nature, full of new discoveries and exploration. The output of this research could be used to achieve the objectives in fostering innovation, enhance education, exert influence on policy, and engage the public, ultimately leading to beneficial societal transformation and the advancement of sustainable development objectives.
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institution Kabale University
issn 2731-5525
language English
publishDate 2025-08-01
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spelling doaj-art-ea09fea6d65e4e8e95a06b5d0b8800662025-08-20T03:46:11ZengSpringerDiscover Education2731-55252025-08-014112110.1007/s44217-025-00730-0TechStartUpGame: A serious game for training tech start-ups using AI-generated scenariosRose Oluwaseun Adetunji0Abejide Ade-Ibijola1Research Group on Data, Artificial Intelligence, and Innovations for Digital Transformation, JBS Innovation Lab, Johannesburg Business School, University of JohannesburgResearch Group on Data, Artificial Intelligence, and Innovations for Digital Transformation, JBS Innovation Lab, Johannesburg Business School, University of JohannesburgAbstract This paper examines the possibility of combining serious games with AI-generated scenarios to improve education and training for tech startups. In the ever-changing and highly competitive field of entrepreneurship, it is crucial to adopt innovative methods to provide aspiring startups and team members with the necessary skills and knowledge to achieve success. Serious games provide an engaging and immersive learning environment, while AI-generated scenarios offer authentic simulations of the difficulties encountered by technology startups. The objective of combining these technologies is to promote innovation, collaboration, and capacity building within the entrepreneurial ecosystem. The design science research methodology approach was used in carrying out this research. The App(game) designed assisted in identifying the challenges facing tech startups in South Africa and adequate solutions to be provided to meet the sustainable development goals. A total number of 36 tech startups participated in testing the App(TechStartUpGame) and gave their opinions on the application usage. The study findings show that TechStartUpGame is educational, informative, scalable, has varieties of engagements and diverse in nature, full of new discoveries and exploration. The output of this research could be used to achieve the objectives in fostering innovation, enhance education, exert influence on policy, and engage the public, ultimately leading to beneficial societal transformation and the advancement of sustainable development objectives.https://doi.org/10.1007/s44217-025-00730-0Serious gameAI generated contentTech startupsScenariosDesign science researchProcedural Content Generation
spellingShingle Rose Oluwaseun Adetunji
Abejide Ade-Ibijola
TechStartUpGame: A serious game for training tech start-ups using AI-generated scenarios
Discover Education
Serious game
AI generated content
Tech startups
Scenarios
Design science research
Procedural Content Generation
title TechStartUpGame: A serious game for training tech start-ups using AI-generated scenarios
title_full TechStartUpGame: A serious game for training tech start-ups using AI-generated scenarios
title_fullStr TechStartUpGame: A serious game for training tech start-ups using AI-generated scenarios
title_full_unstemmed TechStartUpGame: A serious game for training tech start-ups using AI-generated scenarios
title_short TechStartUpGame: A serious game for training tech start-ups using AI-generated scenarios
title_sort techstartupgame a serious game for training tech start ups using ai generated scenarios
topic Serious game
AI generated content
Tech startups
Scenarios
Design science research
Procedural Content Generation
url https://doi.org/10.1007/s44217-025-00730-0
work_keys_str_mv AT roseoluwaseunadetunji techstartupgameaseriousgamefortrainingtechstartupsusingaigeneratedscenarios
AT abejideadeibijola techstartupgameaseriousgamefortrainingtechstartupsusingaigeneratedscenarios