FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS
The article is devoted to the issues of visual identification of the hotel brands. The main directions of the hotel logo realization are viewed. The author summarizes the experience of the world leading hotel chains, grounds the issues of realization of the Russian hotels logos, gives recommendation...
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|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2012-03-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/749 |
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| _version_ | 1846117300366737408 |
|---|---|
| author | K. S. Globov |
| author_facet | K. S. Globov |
| author_sort | K. S. Globov |
| collection | DOAJ |
| description | The article is devoted to the issues of visual identification of the hotel brands. The main directions of the hotel logo realization are viewed. The author summarizes the experience of the world leading hotel chains, grounds the issues of realization of the Russian hotels logos, gives recommendations on the issue, reveals the role of reference words, symbols and monograms in a hotel logo realization. |
| format | Article |
| id | doaj-art-e9dfe81effbb4bf7b763b15a3ff98d83 |
| institution | Kabale University |
| issn | 2782-2923 |
| language | English |
| publishDate | 2012-03-01 |
| publisher | Tatar Educational Center “Taglimat” Ltd. |
| record_format | Article |
| series | Russian Journal of Economics and Law |
| spelling | doaj-art-e9dfe81effbb4bf7b763b15a3ff98d832024-12-18T11:46:54ZengTatar Educational Center “Taglimat” Ltd.Russian Journal of Economics and Law2782-29232012-03-01011722747FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDSK. S. Globov0Institute of Economics, Management and Law (Kazan)The article is devoted to the issues of visual identification of the hotel brands. The main directions of the hotel logo realization are viewed. The author summarizes the experience of the world leading hotel chains, grounds the issues of realization of the Russian hotels logos, gives recommendations on the issue, reveals the role of reference words, symbols and monograms in a hotel logo realization.https://www.rusjel.ru/jour/article/view/749brandlogohotel chain |
| spellingShingle | K. S. Globov FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS Russian Journal of Economics and Law brand logo hotel chain |
| title | FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS |
| title_full | FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS |
| title_fullStr | FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS |
| title_full_unstemmed | FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS |
| title_short | FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS |
| title_sort | features of visual identification of hotel brands |
| topic | brand logo hotel chain |
| url | https://www.rusjel.ru/jour/article/view/749 |
| work_keys_str_mv | AT ksglobov featuresofvisualidentificationofhotelbrands |