University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy
Abstract As universities compete for visibility to attract student enrollment and build scientific reputation, the management of institution of higher education (IHE) brand has emerged as an important strategic endeavor. Yet our understanding of the factors that condition the structure and dynamics...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-02-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04419-5 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|