PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP MINAT BELI CARASUN

People are aware of the importance of taking care of the body by using cosmetic products. Cosmetic is medicine or ingredient to be able to beautify the body in which the treatment can be in the form of bodycare, haircare, skincare. According to Switzerland Global Enterprise (Mitel Market Research...

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Bibliographic Details
Main Author:	Ni Putu Anjelina Dewi
Format:	Article
Language:	Indonesian
Published:	Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-10-01
Series:	Jurnal Performa
Subjects:	electronic word of mouth, brand image, purchase intention, cosmetic
Online Access:	https://journal.uc.ac.id/index.php/performa/article/view/3086
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