OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI
Destination branding is the primary focus of this study, which examines Kampung Wisata Jambangan located in Surabaya, East Java. Kampung Jambangan is a traditional area recognized for its numerous achievements, including the Kalpataru Award (2008) and the Surabaya Tourism Awards (2023). The village...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Negeri Malang
2024-11-01
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| Series: | JADECS (Journal of Art, Design, Art Education and Culture Studies) |
| Online Access: | https://journal2.um.ac.id/index.php/dart/article/view/54909 |
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| author | Sri Wulandari Widyasari Widyasari Bayu Setiawan Muhammad Raihan Iqbal Musthofa Kamal |
| author_facet | Sri Wulandari Widyasari Widyasari Bayu Setiawan Muhammad Raihan Iqbal Musthofa Kamal |
| author_sort | Sri Wulandari |
| collection | DOAJ |
| description | Destination branding is the primary focus of this study, which examines Kampung Wisata Jambangan located in Surabaya, East Java. Kampung Jambangan is a traditional area recognized for its numerous achievements, including the Kalpataru Award (2008) and the Surabaya Tourism Awards (2023). The village possesses significant potential through its flagship programs, such as hydroponics, eco printing, eco enzymes, waste bank management, and river water management. However, both domestic and international tourists remain largely unaware of Kampung Jambangan's tourism potential. This research aims to address the low visibility of Kampung Jambangan as a tourist destination by implementing visual branding through the creation of a photography-based visual book that highlights the unique visual aspects of the village.
The research employs a qualitative method with a visual ethnography approach. Visual ethnography is a research method that utilizes images and visual media as primary tools for collecting, analyzing, and presenting ethnographic data. In this context, visuals serve not only as illustrations but also as key elements that enhance the understanding and depiction of social interactions and cultural contexts. Data collection techniques include interviews, observations, and literature reviews. The outcome of this study is a photography-based visual book designed to strengthen the visual identity of Kampung Jambangan, with the intention of increasing its appeal to both domestic and international tourists. |
| format | Article |
| id | doaj-art-e864fddfd49a4dd4a7ddb73e474ea4d8 |
| institution | Kabale University |
| issn | 2548-6543 |
| language | Indonesian |
| publishDate | 2024-11-01 |
| publisher | Universitas Negeri Malang |
| record_format | Article |
| series | JADECS (Journal of Art, Design, Art Education and Culture Studies) |
| spelling | doaj-art-e864fddfd49a4dd4a7ddb73e474ea4d82025-01-17T03:48:14ZindUniversitas Negeri MalangJADECS (Journal of Art, Design, Art Education and Culture Studies)2548-65432024-11-019218119410.17977/um037v9i22024p181-19412088OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFISri Wulandari0Widyasari Widyasari1Bayu Setiawan2Muhammad Raihan Iqbal3Musthofa Kamal4UPN Veteran Jawa TimurUPN Veteran Jawa TimurUPN Veteran Jawa TimurUPN Veteran Jawa TimurUPN Veteran Jawa TimurDestination branding is the primary focus of this study, which examines Kampung Wisata Jambangan located in Surabaya, East Java. Kampung Jambangan is a traditional area recognized for its numerous achievements, including the Kalpataru Award (2008) and the Surabaya Tourism Awards (2023). The village possesses significant potential through its flagship programs, such as hydroponics, eco printing, eco enzymes, waste bank management, and river water management. However, both domestic and international tourists remain largely unaware of Kampung Jambangan's tourism potential. This research aims to address the low visibility of Kampung Jambangan as a tourist destination by implementing visual branding through the creation of a photography-based visual book that highlights the unique visual aspects of the village. The research employs a qualitative method with a visual ethnography approach. Visual ethnography is a research method that utilizes images and visual media as primary tools for collecting, analyzing, and presenting ethnographic data. In this context, visuals serve not only as illustrations but also as key elements that enhance the understanding and depiction of social interactions and cultural contexts. Data collection techniques include interviews, observations, and literature reviews. The outcome of this study is a photography-based visual book designed to strengthen the visual identity of Kampung Jambangan, with the intention of increasing its appeal to both domestic and international tourists.https://journal2.um.ac.id/index.php/dart/article/view/54909 |
| spellingShingle | Sri Wulandari Widyasari Widyasari Bayu Setiawan Muhammad Raihan Iqbal Musthofa Kamal OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI JADECS (Journal of Art, Design, Art Education and Culture Studies) |
| title | OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI |
| title_full | OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI |
| title_fullStr | OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI |
| title_full_unstemmed | OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI |
| title_short | OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI |
| title_sort | optimalisasi visual branding destinasi wisata kampung jambangan surabya melalui buku visual fotografi |
| url | https://journal2.um.ac.id/index.php/dart/article/view/54909 |
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