Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era

Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era

Purpose – This study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era. Design/methodology/approach – The mobile technology acceptance model (MTAM) was extended through attitudes, perceived trust, percei...

Full description

Saved in:
Bibliographic Details
Main Authors: Pick-Soon Ling, Xin-Jean Lim, Lim-Jin Wong, Kelvin Yong Ming Lee
Format: Article
Language:English
Published: Emerald Publishing 2025-01-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
Personal innovativeness
Mobile payment
Government support
Mobile technology acceptance model
New normal era
Pago por móvil
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-08-2022-0186/full/pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items