The Agenda-Setting Theory

Forty years ago in Chapel Hill, North Carolina, the first agenda-setting study showed that the issue priorities of the news become the issue priorities of the public in the 1968 U.S. presidential campaign. Since then, the agenda-setting model has been replicated in more than 400 studies that includ...

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Main Authors: Maxwell McCombs, Sebastián Valenzuela
Format: Article
Language:English
Published: Pontificia Universidad Católica de Chile 2007-06-01
Series:Cuadernos.info
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Online Access:https://revistanortegrande.uc.cl/index.php/cdi/article/view/23053
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author Maxwell McCombs
Sebastián Valenzuela
author_facet Maxwell McCombs
Sebastián Valenzuela
author_sort Maxwell McCombs
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description Forty years ago in Chapel Hill, North Carolina, the first agenda-setting study showed that the issue priorities of the news become the issue priorities of the public in the 1968 U.S. presidential campaign. Since then, the agenda-setting model has been replicated in more than 400 studies that include both election and non-election settings, covering a wide variety of issues, and extending beyond the U.S. to a broad range of countries in the five continents. This article examines the progress of this research to date, reviewing its principal variations, how now encompasses five different theoretical stages, and what are the possible new areas of application and development.
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spelling doaj-art-e7e49d585d5c45d69d5e8b982b3ee3fd2024-12-26T15:31:33ZengPontificia Universidad Católica de ChileCuadernos.info0719-367X2007-06-012010.7764/cdi.20.111The Agenda-Setting TheoryMaxwell McCombs0Sebastián Valenzuela1University of Texas (Estados Unidos)University of Texas (Estados Unidos) Forty years ago in Chapel Hill, North Carolina, the first agenda-setting study showed that the issue priorities of the news become the issue priorities of the public in the 1968 U.S. presidential campaign. Since then, the agenda-setting model has been replicated in more than 400 studies that include both election and non-election settings, covering a wide variety of issues, and extending beyond the U.S. to a broad range of countries in the five continents. This article examines the progress of this research to date, reviewing its principal variations, how now encompasses five different theoretical stages, and what are the possible new areas of application and development. https://revistanortegrande.uc.cl/index.php/cdi/article/view/23053agenda-setting theoryframingnews mediapublic opinion
spellingShingle Maxwell McCombs
Sebastián Valenzuela
The Agenda-Setting Theory
Cuadernos.info
agenda-setting theory
framing
news media
public opinion
title The Agenda-Setting Theory
title_full The Agenda-Setting Theory
title_fullStr The Agenda-Setting Theory
title_full_unstemmed The Agenda-Setting Theory
title_short The Agenda-Setting Theory
title_sort agenda setting theory
topic agenda-setting theory
framing
news media
public opinion
url https://revistanortegrande.uc.cl/index.php/cdi/article/view/23053
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