A scoping review
This research conducts a scoping review on the application of machine learning (ML) in social media marketing, an increasingly pivotal area in digital marketing strategies. Machine learning plays a crucial role in analyzing user data, identifying consumer behavior, personalizing content, and optimi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco (UFPE)
2024-11-01
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| Series: | Journal of Perspectives in Management |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/262880 |
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