When and why does observability increase honesty? The role of gossip and reputational concern

People frequently engage in dishonest behavior, which entails costs to society. A common advice to increase honesty is to enhance observability. However, previous research produced conflicting findings, making it unclear when and why observability increases honesty. Here we show that observability e...

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Main Authors: Annika S. Nieper, Bianca Beersma, Maria T. M. Dijkstra, Gerben A. Van Kleef
Format: Article
Language:English
Published: Cambridge University Press 2025-01-01
Series:Judgment and Decision Making
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Online Access:https://www.cambridge.org/core/product/identifier/S193029752400010X/type/journal_article
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author Annika S. Nieper
Bianca Beersma
Maria T. M. Dijkstra
Gerben A. Van Kleef
author_facet Annika S. Nieper
Bianca Beersma
Maria T. M. Dijkstra
Gerben A. Van Kleef
author_sort Annika S. Nieper
collection DOAJ
description People frequently engage in dishonest behavior, which entails costs to society. A common advice to increase honesty is to enhance observability. However, previous research produced conflicting findings, making it unclear when and why observability increases honesty. Here we show that observability enhances honesty when observers can gossip to relevant others (i.e., to future interaction partners who can influence the gossip target’s outcome), because it increases reputational concern. In 2 incentivized and pre-registered studies, participants privately rolled a die 30 times and were informed that reporting higher numbers would lead to higher outcomes (total N = 1608; 28650 observations). We manipulated observability and gossip. Both studies revealed that gossip to relevant others decreased dishonest reporting, whereas mere observation did not. Importantly, reputational concern partly mediated the impact of gossip on dishonesty. Moreover, gossip influenced recipients’ trust in gossip targets, with messages denoting dishonesty swaying trust more than messages denoting honesty. Our findings demonstrate when and why observability promotes honesty.
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institution Kabale University
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spelling doaj-art-e681be9bad4a434784f7103727bf88642025-01-16T21:46:49ZengCambridge University PressJudgment and Decision Making1930-29752025-01-012010.1017/jdm.2024.10When and why does observability increase honesty? The role of gossip and reputational concernAnnika S. Nieper0https://orcid.org/0000-0002-9534-7482Bianca Beersma1Maria T. M. Dijkstra2Gerben A. Van Kleef3Vrije Universiteit Amsterdam, Amsterdam, NetherlandsVrije Universiteit Amsterdam, Amsterdam, NetherlandsVrije Universiteit Amsterdam, Amsterdam, NetherlandsUniversiteit van Amsterdam, Amsterdam, NetherlandsPeople frequently engage in dishonest behavior, which entails costs to society. A common advice to increase honesty is to enhance observability. However, previous research produced conflicting findings, making it unclear when and why observability increases honesty. Here we show that observability enhances honesty when observers can gossip to relevant others (i.e., to future interaction partners who can influence the gossip target’s outcome), because it increases reputational concern. In 2 incentivized and pre-registered studies, participants privately rolled a die 30 times and were informed that reporting higher numbers would lead to higher outcomes (total N = 1608; 28650 observations). We manipulated observability and gossip. Both studies revealed that gossip to relevant others decreased dishonest reporting, whereas mere observation did not. Importantly, reputational concern partly mediated the impact of gossip on dishonesty. Moreover, gossip influenced recipients’ trust in gossip targets, with messages denoting dishonesty swaying trust more than messages denoting honesty. Our findings demonstrate when and why observability promotes honesty.https://www.cambridge.org/core/product/identifier/S193029752400010X/type/journal_articlegossipreputationobservabilityunethical behaviorcheatinghonesty
spellingShingle Annika S. Nieper
Bianca Beersma
Maria T. M. Dijkstra
Gerben A. Van Kleef
When and why does observability increase honesty? The role of gossip and reputational concern
Judgment and Decision Making
gossip
reputation
observability
unethical behavior
cheating
honesty
title When and why does observability increase honesty? The role of gossip and reputational concern
title_full When and why does observability increase honesty? The role of gossip and reputational concern
title_fullStr When and why does observability increase honesty? The role of gossip and reputational concern
title_full_unstemmed When and why does observability increase honesty? The role of gossip and reputational concern
title_short When and why does observability increase honesty? The role of gossip and reputational concern
title_sort when and why does observability increase honesty the role of gossip and reputational concern
topic gossip
reputation
observability
unethical behavior
cheating
honesty
url https://www.cambridge.org/core/product/identifier/S193029752400010X/type/journal_article
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