Public attitudes toward higher education using sentiment analysis and topic modeling

Abstract This study examines higher education through data-mining methodologies, aiming to uncover key themes and sentiments in global discourse. Utilizing sentiment analysis and topic modeling, the research analyzes 157,943 tweets from 84,423 unique users over a five-month period (January to May 20...

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Main Authors: Ahmet Göçen, Mahat Maalim Ibrahim, Asad Ul Islam Khan
Format: Article
Language:English
Published: Springer 2024-11-01
Series:Discover Artificial Intelligence
Subjects:
Online Access:https://doi.org/10.1007/s44163-024-00195-4
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author Ahmet Göçen
Mahat Maalim Ibrahim
Asad Ul Islam Khan
author_facet Ahmet Göçen
Mahat Maalim Ibrahim
Asad Ul Islam Khan
author_sort Ahmet Göçen
collection DOAJ
description Abstract This study examines higher education through data-mining methodologies, aiming to uncover key themes and sentiments in global discourse. Utilizing sentiment analysis and topic modeling, the research analyzes 157,943 tweets from 84,423 unique users over a five-month period (January to May 2023). This period was selected, coinciding with the rise of artificial intelligence (AI) tools, particularly ChatGPT. The study investigates the discussions, emotional tones, and dominant topics shaping the global narrative of higher education within X (Twitter) data. Key findings include the geographical distribution of tweets and the most frequent positive and negative perceptions. It also addresses critical issues such as affordability, accessibility, and funding in higher education. Furthermore, the data shows public reactions to AI in higher education are initially negative, while higher education tweets are primarily characterized by positivity and optimism. The higher education tweets are mainly posted on the weekend, with decreased activity during weekdays. This research provides insights into the evolving higher education landscape amid rapid technological advancements.
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spelling doaj-art-e658ffc8cc82483e909e5fea97bee6a32024-11-17T12:38:00ZengSpringerDiscover Artificial Intelligence2731-08092024-11-014111910.1007/s44163-024-00195-4Public attitudes toward higher education using sentiment analysis and topic modelingAhmet Göçen0Mahat Maalim Ibrahim1Asad Ul Islam Khan2Education Faculty, Afyon Kocatepe University School of Humanities and Social Sciences, Ibn Haldun University School of Humanities and Social Sciences, Ibn Haldun UniversityAbstract This study examines higher education through data-mining methodologies, aiming to uncover key themes and sentiments in global discourse. Utilizing sentiment analysis and topic modeling, the research analyzes 157,943 tweets from 84,423 unique users over a five-month period (January to May 2023). This period was selected, coinciding with the rise of artificial intelligence (AI) tools, particularly ChatGPT. The study investigates the discussions, emotional tones, and dominant topics shaping the global narrative of higher education within X (Twitter) data. Key findings include the geographical distribution of tweets and the most frequent positive and negative perceptions. It also addresses critical issues such as affordability, accessibility, and funding in higher education. Furthermore, the data shows public reactions to AI in higher education are initially negative, while higher education tweets are primarily characterized by positivity and optimism. The higher education tweets are mainly posted on the weekend, with decreased activity during weekdays. This research provides insights into the evolving higher education landscape amid rapid technological advancements.https://doi.org/10.1007/s44163-024-00195-4Higher educationText miningTopic modelingX/TwitterSentiment analysisArtificial intelligence
spellingShingle Ahmet Göçen
Mahat Maalim Ibrahim
Asad Ul Islam Khan
Public attitudes toward higher education using sentiment analysis and topic modeling
Discover Artificial Intelligence
Higher education
Text mining
Topic modeling
X/Twitter
Sentiment analysis
Artificial intelligence
title Public attitudes toward higher education using sentiment analysis and topic modeling
title_full Public attitudes toward higher education using sentiment analysis and topic modeling
title_fullStr Public attitudes toward higher education using sentiment analysis and topic modeling
title_full_unstemmed Public attitudes toward higher education using sentiment analysis and topic modeling
title_short Public attitudes toward higher education using sentiment analysis and topic modeling
title_sort public attitudes toward higher education using sentiment analysis and topic modeling
topic Higher education
Text mining
Topic modeling
X/Twitter
Sentiment analysis
Artificial intelligence
url https://doi.org/10.1007/s44163-024-00195-4
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AT asadulislamkhan publicattitudestowardhighereducationusingsentimentanalysisandtopicmodeling