Building Brand Loyalty and Recommendation Through the Establishment of Brand Communities
This research investigates the intricate dynamics governing loyalty and recommendation behaviors. The primary objective is to discern the impact of community development on user loyalty and its subsequent influence on product recommendations, using the Indonesian online brand community of the softwa...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2024-08-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2024.12.3.184 |
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