Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic Perspective
This study investigates the innovative pathways for integrating velvet flowers, as an element of intangible cultural heritage (ICH), into modern design. Utilizing a semiotic three-dimensional framework (syntactic, semantics, pragmatics), the study deconstructs and reconstructs the cultural symbols o...
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| Language: | English |
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2025-01-01
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| Series: | Textile & Leather Review |
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| Online Access: | https://www.tlr-journal.com/tlr-2024-167-jiang/ |
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| author | Tao Jiang |
| author_facet | Tao Jiang |
| author_sort | Tao Jiang |
| collection | DOAJ |
| description | This study investigates the innovative pathways for integrating velvet flowers, as an element of intangible cultural heritage (ICH), into modern design. Utilizing a semiotic three-dimensional framework (syntactic, semantics, pragmatics), the study deconstructs and reconstructs the cultural symbols of velvet flowers, aiming to merge traditional craftsmanship with contemporary aesthetics. Through an analysis of the selection, reconstruction, and transformation of meanings within velvet flower symbols, this paper proposes a strategy for converting traditional symbols into a design language that aligns with modern aesthetic values and market demands. The case studies demonstrate how velvet flower symbols retain cultural significance while adapting to the diverse demands of the contemporary market. The findings indicate that the selection and reconstruction of symbols, as well as the extension and transformation of their meanings, are key steps in the innovative design of velvet flowers. Furthermore, by comparing cross-cultural innovation cases, the study highlights the global market potential and cultural adaptability of velvet flower design, with particular attention to market prospects in various regions. The research also examines commercialization strategies, including cross-disciplinary collaboration, brand partnerships, and sustainable development, to expand market reach and enhance brand influence. In conclusion, this study provides a theoretical framework and practical guidance for the modernization and global dissemination of velvet flower craftsmanship. |
| format | Article |
| id | doaj-art-e5f38ec22fb3480c85a01b82dbd43613 |
| institution | Kabale University |
| issn | 2623-6281 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | idd3 |
| record_format | Article |
| series | Textile & Leather Review |
| spelling | doaj-art-e5f38ec22fb3480c85a01b82dbd436132025-01-08T09:35:05Zengidd3Textile & Leather Review2623-62812025-01-01811810.31881/TLR.2024.167Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic PerspectiveTao Jiang0Hunan Vocational College Of Science & Technology, No. 4291 Tianxin Avenue, Changsha City, ChinaThis study investigates the innovative pathways for integrating velvet flowers, as an element of intangible cultural heritage (ICH), into modern design. Utilizing a semiotic three-dimensional framework (syntactic, semantics, pragmatics), the study deconstructs and reconstructs the cultural symbols of velvet flowers, aiming to merge traditional craftsmanship with contemporary aesthetics. Through an analysis of the selection, reconstruction, and transformation of meanings within velvet flower symbols, this paper proposes a strategy for converting traditional symbols into a design language that aligns with modern aesthetic values and market demands. The case studies demonstrate how velvet flower symbols retain cultural significance while adapting to the diverse demands of the contemporary market. The findings indicate that the selection and reconstruction of symbols, as well as the extension and transformation of their meanings, are key steps in the innovative design of velvet flowers. Furthermore, by comparing cross-cultural innovation cases, the study highlights the global market potential and cultural adaptability of velvet flower design, with particular attention to market prospects in various regions. The research also examines commercialization strategies, including cross-disciplinary collaboration, brand partnerships, and sustainable development, to expand market reach and enhance brand influence. In conclusion, this study provides a theoretical framework and practical guidance for the modernization and global dissemination of velvet flower craftsmanship.https://www.tlr-journal.com/tlr-2024-167-jiang/cultural heritage transmissionvelvet flower designsemioticsinnovative designcommercialization strategy |
| spellingShingle | Tao Jiang Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic Perspective Textile & Leather Review cultural heritage transmission velvet flower design semiotics innovative design commercialization strategy |
| title | Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic Perspective |
| title_full | Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic Perspective |
| title_fullStr | Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic Perspective |
| title_full_unstemmed | Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic Perspective |
| title_short | Research on Innovative Design of Velvet Flowers as an Intangible Cultural Heritage from a Semiotic Perspective |
| title_sort | research on innovative design of velvet flowers as an intangible cultural heritage from a semiotic perspective |
| topic | cultural heritage transmission velvet flower design semiotics innovative design commercialization strategy |
| url | https://www.tlr-journal.com/tlr-2024-167-jiang/ |
| work_keys_str_mv | AT taojiang researchoninnovativedesignofvelvetflowersasanintangibleculturalheritagefromasemioticperspective |