THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES
The article examines the role of designing hotel and tourist-recreational complexes in increasing their competitiveness, in particular through the influence on marketing strategies. In today’s hospitality industry, design is a powerful tool for attracting customers and ensuring their loyalty. The u...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Helvetica Publishing House
2024-10-01
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| Series: | Економіка та суспільство |
| Subjects: | |
| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/4880 |
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