Development of the Effective Marketing Strategy of New Industrial Product Pricing

Marketing approach to industrial product pricing which takes into account presence of real consumer profits in goods has been considered in the paper. Methods of parametrical pricing that permit to calculate the price with due account of technical-and-operational indices have been analyzed. Advantag...

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Bibliographic Details
Main Authors: V. I. Pokhabov, D. G. Antipenko
Format: Article
Language:Russian
Published: Belarusian National Technical University 2003-06-01
Series:Наука и техника
Online Access:https://sat.bntu.by/jour/article/view/1614
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