Impact of digital transformation on the competitive advantage of companies
The introduction of digital transformation has influenced the competitive advantage of companies. Key factors of digital transformation, as well as ways in which technologies such as artificial intelligence, big data, automation, and cloud computing enable companies to improve their operations, inno...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2024-01-01
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| Series: | Megatrend Revija |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2024/1820-31592401013Z.pdf |
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| _version_ | 1841554218783080448 |
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| author | Zimonjić Marijana |
| author_facet | Zimonjić Marijana |
| author_sort | Zimonjić Marijana |
| collection | DOAJ |
| description | The introduction of digital transformation has influenced the competitive advantage of companies. Key factors of digital transformation, as well as ways in which technologies such as artificial intelligence, big data, automation, and cloud computing enable companies to improve their operations, innovate products and services, and achieve sustainable competitive advantage in the market. The research aims to provide a comprehensive overview of the impact of digital transformation on competitive advantage, identify success factors, as well as the challenges companies face. The research findings will help managers and business leaders to better understand how they can leverage digital technologies to achieve sustainable growth and competitive advantage in the modern marketplace. The issue of digital business transformation has become a subject of interest for management theorists and practitioners only in recent years, so there is a lack of theoretical contributions in this area. The ultimate goal of digital business transformation is to create added business values. Organizations can make this goal more achievable by defining a clear, comprehensive digital transformation strategy that should highlight key digital advantages. |
| format | Article |
| id | doaj-art-e469d615b36b4547a70e33ce9b423cc8 |
| institution | Kabale University |
| issn | 1820-3159 2560-3329 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University Dzon Nezbit |
| record_format | Article |
| series | Megatrend Revija |
| spelling | doaj-art-e469d615b36b4547a70e33ce9b423cc82025-01-08T16:29:58ZengUniversity Dzon NezbitMegatrend Revija1820-31592560-33292024-01-01211132210.5937/MegRev2401013Z1820-31592401013ZImpact of digital transformation on the competitive advantage of companiesZimonjić Marijana0https://orcid.org/0009-0005-6323-0393Megatrend univerzitet, Novi Beograd, SerbiaThe introduction of digital transformation has influenced the competitive advantage of companies. Key factors of digital transformation, as well as ways in which technologies such as artificial intelligence, big data, automation, and cloud computing enable companies to improve their operations, innovate products and services, and achieve sustainable competitive advantage in the market. The research aims to provide a comprehensive overview of the impact of digital transformation on competitive advantage, identify success factors, as well as the challenges companies face. The research findings will help managers and business leaders to better understand how they can leverage digital technologies to achieve sustainable growth and competitive advantage in the modern marketplace. The issue of digital business transformation has become a subject of interest for management theorists and practitioners only in recent years, so there is a lack of theoretical contributions in this area. The ultimate goal of digital business transformation is to create added business values. Organizations can make this goal more achievable by defining a clear, comprehensive digital transformation strategy that should highlight key digital advantages.https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2024/1820-31592401013Z.pdfdigital transformationcompetitive advantagemodern businessprocter & gamble (p&g) |
| spellingShingle | Zimonjić Marijana Impact of digital transformation on the competitive advantage of companies Megatrend Revija digital transformation competitive advantage modern business procter & gamble (p&g) |
| title | Impact of digital transformation on the competitive advantage of companies |
| title_full | Impact of digital transformation on the competitive advantage of companies |
| title_fullStr | Impact of digital transformation on the competitive advantage of companies |
| title_full_unstemmed | Impact of digital transformation on the competitive advantage of companies |
| title_short | Impact of digital transformation on the competitive advantage of companies |
| title_sort | impact of digital transformation on the competitive advantage of companies |
| topic | digital transformation competitive advantage modern business procter & gamble (p&g) |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2024/1820-31592401013Z.pdf |
| work_keys_str_mv | AT zimonjicmarijana impactofdigitaltransformationonthecompetitiveadvantageofcompanies |