European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X

The outbreak at the end of February 2022 of the Russian invasion of Ukraine—and the Russian–Ukrainian hostilities that began in 2014 with the Euromaidan—has led to numerous dramatic episodes from both a humanitarian and an informative perspective. In this context, social media have been filled with...

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Main Authors: Raquel Ruiz-Incertis, Jorge Tuñón-Navarro
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/5/4/102
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author Raquel Ruiz-Incertis
Jorge Tuñón-Navarro
author_facet Raquel Ruiz-Incertis
Jorge Tuñón-Navarro
author_sort Raquel Ruiz-Incertis
collection DOAJ
description The outbreak at the end of February 2022 of the Russian invasion of Ukraine—and the Russian–Ukrainian hostilities that began in 2014 with the Euromaidan—has led to numerous dramatic episodes from both a humanitarian and an informative perspective. In this context, social media have been filled with rhetoric and narrative mechanisms, both from civil society organisations and from European media and institutions, in their eagerness to define their position within the dialectical battle. This research aims to address organisational communication in the European Union during the first year after the invasion, taking as its object of study the publications of four institutional bodies: European Commission, European Parliament, European Council, and European External Action Service. For this purpose, a content analysis of tweets was carried out, as well as in-depth interviews with specialised actors in institutional communication and disinformation at the EU level. Overall, the results show that the parallel narrative of the Commission, the Parliament, the Council, and the EEAS has been quite similar and lacks significant divergences, reflecting coherence and coordination in the communication strategies around the Ukrainian war, although there are interesting findings on the interaction of the institutions with the media and other civil society actors in communicating this international crisis via social media.
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spelling doaj-art-e445a828fdbe41328d7f1bc5b09f2aba2024-12-27T14:34:09ZengMDPI AGJournalism and Media2673-51722024-11-01541646168310.3390/journalmedia5040102European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network XRaquel Ruiz-Incertis0Jorge Tuñón-Navarro1Communication Department, Faculty of Humanities and Communication, Carlos III University of Madrid, 28903 Getafe, Madrid, SpainCommunication Department, Faculty of Humanities and Communication, Carlos III University of Madrid, 28903 Getafe, Madrid, SpainThe outbreak at the end of February 2022 of the Russian invasion of Ukraine—and the Russian–Ukrainian hostilities that began in 2014 with the Euromaidan—has led to numerous dramatic episodes from both a humanitarian and an informative perspective. In this context, social media have been filled with rhetoric and narrative mechanisms, both from civil society organisations and from European media and institutions, in their eagerness to define their position within the dialectical battle. This research aims to address organisational communication in the European Union during the first year after the invasion, taking as its object of study the publications of four institutional bodies: European Commission, European Parliament, European Council, and European External Action Service. For this purpose, a content analysis of tweets was carried out, as well as in-depth interviews with specialised actors in institutional communication and disinformation at the EU level. Overall, the results show that the parallel narrative of the Commission, the Parliament, the Council, and the EEAS has been quite similar and lacks significant divergences, reflecting coherence and coordination in the communication strategies around the Ukrainian war, although there are interesting findings on the interaction of the institutions with the media and other civil society actors in communicating this international crisis via social media.https://www.mdpi.com/2673-5172/5/4/102EU communicationEuropean UnionUkraineRussiainstitutional communicationEuropean institutions
spellingShingle Raquel Ruiz-Incertis
Jorge Tuñón-Navarro
European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X
Journalism and Media
EU communication
European Union
Ukraine
Russia
institutional communication
European institutions
title European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X
title_full European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X
title_fullStr European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X
title_full_unstemmed European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X
title_short European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X
title_sort european institutional discourse concerning the russian invasion of ukraine on the social network x
topic EU communication
European Union
Ukraine
Russia
institutional communication
European institutions
url https://www.mdpi.com/2673-5172/5/4/102
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