Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding.

Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding.

As the global shift towards sustainable tourism intensifies, the need for effective destination branding strategies becomes increasingly important. This study investigates and prioritizes these strategies to enhance consumer perceptions of sustainable tourism destinations, with a focus on Guilin. Th...

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Bibliographic Details
Main Authors: Tianchang Chen, Gao Liu, Xin Sui, Yasir Ahmed Solangi
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0319254
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