Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh
Increasing the uptake of Human Papillomavirus (HPV) vaccine among adolescent girls is a high priority for the government of Bangladesh. This study examines correlates of HPV vaccine adoption in Dhaka Division, the largest division in Bangladesh. The 18-day vaccination campaign was accompanied by mul...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Human Vaccines & Immunotherapeutics |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/21645515.2024.2447105 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841553560653791232 |
|---|---|
| author | Sohail Agha Sarah Francis Drew Bernard Aslam Fareed Kasrina Azad Firdausi Qadri |
| author_facet | Sohail Agha Sarah Francis Drew Bernard Aslam Fareed Kasrina Azad Firdausi Qadri |
| author_sort | Sohail Agha |
| collection | DOAJ |
| description | Increasing the uptake of Human Papillomavirus (HPV) vaccine among adolescent girls is a high priority for the government of Bangladesh. This study examines correlates of HPV vaccine adoption in Dhaka Division, the largest division in Bangladesh. The 18-day vaccination campaign was accompanied by multimedia messages. We use the Fogg Behavior Model (FBM) as the theoretical framework for our analysis. Using a survey instrument based on the FBM, we analyze cross-sectional data collected from 611 caregivers of girls aged 9–17 in Dhaka. Survey data was collected in November and December 2023. Caregivers were recruited via Facebook and Instagram ads and interviewed through the Facebook Messenger App. About one-third of caregivers reported that their child had been vaccinated. We conducted bivariate and multivariate analyses to assess the relationships between the caregivers’ motivation, ability, exposure to the campaign and their child’s vaccination status. Adjusted odds ratios from logistic regression analyses, suggest that caregivers’ motivation, ability, and exposure to the multimedia campaign contributed to vaccine uptake. Caregivers’ motivation to get their child vaccinated was high (74%) but their ability was low (20%). Exposure to campaign messages had a dose-response relationship with vaccine adoption. However, 48% of caregivers remained unexposed to the multimedia campaign. We discuss challenges that the government’s HPV vaccination program is likely to face and identify program-related research questions that are important to answer for the success of future vaccination efforts. |
| format | Article |
| id | doaj-art-e2c89ee522d0493cb84d7bba46eaa6c0 |
| institution | Kabale University |
| issn | 2164-5515 2164-554X |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Human Vaccines & Immunotherapeutics |
| spelling | doaj-art-e2c89ee522d0493cb84d7bba46eaa6c02025-01-09T07:22:33ZengTaylor & Francis GroupHuman Vaccines & Immunotherapeutics2164-55152164-554X2025-12-0121110.1080/21645515.2024.2447105Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, BangladeshSohail Agha0Sarah Francis1Drew Bernard2Aslam Fareed3Kasrina Azad4Firdausi Qadri5Epidemiology, University of Washington, Seattle, WA, USAResearch, Behavioral Insights Lab, Seattle, WA, USAResearch, Behavioral Insights Lab, Seattle, WA, USAResearch, Independent Consultant, Karachi, PakistanInstitute for Developing Science and Health Initiatives (ideSHi), Dhaka, BangladeshInstitute for Developing Science and Health Initiatives (ideSHi), Dhaka, BangladeshIncreasing the uptake of Human Papillomavirus (HPV) vaccine among adolescent girls is a high priority for the government of Bangladesh. This study examines correlates of HPV vaccine adoption in Dhaka Division, the largest division in Bangladesh. The 18-day vaccination campaign was accompanied by multimedia messages. We use the Fogg Behavior Model (FBM) as the theoretical framework for our analysis. Using a survey instrument based on the FBM, we analyze cross-sectional data collected from 611 caregivers of girls aged 9–17 in Dhaka. Survey data was collected in November and December 2023. Caregivers were recruited via Facebook and Instagram ads and interviewed through the Facebook Messenger App. About one-third of caregivers reported that their child had been vaccinated. We conducted bivariate and multivariate analyses to assess the relationships between the caregivers’ motivation, ability, exposure to the campaign and their child’s vaccination status. Adjusted odds ratios from logistic regression analyses, suggest that caregivers’ motivation, ability, and exposure to the multimedia campaign contributed to vaccine uptake. Caregivers’ motivation to get their child vaccinated was high (74%) but their ability was low (20%). Exposure to campaign messages had a dose-response relationship with vaccine adoption. However, 48% of caregivers remained unexposed to the multimedia campaign. We discuss challenges that the government’s HPV vaccination program is likely to face and identify program-related research questions that are important to answer for the success of future vaccination efforts.https://www.tandfonline.com/doi/10.1080/21645515.2024.2447105AdolescentsHPV vaccinationmotivationabilitymultimediaadvertising |
| spellingShingle | Sohail Agha Sarah Francis Drew Bernard Aslam Fareed Kasrina Azad Firdausi Qadri Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh Human Vaccines & Immunotherapeutics Adolescents HPV vaccination motivation ability multimedia advertising |
| title | Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh |
| title_full | Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh |
| title_fullStr | Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh |
| title_full_unstemmed | Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh |
| title_short | Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh |
| title_sort | effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in dhaka bangladesh |
| topic | Adolescents HPV vaccination motivation ability multimedia advertising |
| url | https://www.tandfonline.com/doi/10.1080/21645515.2024.2447105 |
| work_keys_str_mv | AT sohailagha effectsofamultimediacampaigntoincreasehumanpapillomavirusvaccineacceptanceindhakabangladesh AT sarahfrancis effectsofamultimediacampaigntoincreasehumanpapillomavirusvaccineacceptanceindhakabangladesh AT drewbernard effectsofamultimediacampaigntoincreasehumanpapillomavirusvaccineacceptanceindhakabangladesh AT aslamfareed effectsofamultimediacampaigntoincreasehumanpapillomavirusvaccineacceptanceindhakabangladesh AT kasrinaazad effectsofamultimediacampaigntoincreasehumanpapillomavirusvaccineacceptanceindhakabangladesh AT firdausiqadri effectsofamultimediacampaigntoincreasehumanpapillomavirusvaccineacceptanceindhakabangladesh |