Analysis of Digital Marketing Adoption Behaviour in MSMEs in Bengkulu City using the UTAUT-3 Model
Micro, Small and Medium Enterprises (MSMEs) are business groups engaged in the economy and are the largest economic actors in Indonesia that support the increase in Indonesia's economic income, Based on the latest data from the Cooperatives and SMEs Office of Bengkulu City in 2019 stated that t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Islamic University of Indragiri
2024-11-01
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| Series: | Sistemasi: Jurnal Sistem Informasi |
| Online Access: | https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/3631 |
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