Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY

Abstract The introduction of the digital renminbi (eCNY) by the People's Bank of China serves as a means for the central bank to effectively comprehend macroeconomic dynamics and enhance payment infrastructure within the domestic market. Among the pioneering digital currencies, the eCNY is at t...

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Main Authors: Yue Ma, Abdullah Al Mamun, Mohammad Masukujjaman, Roslan Ja’afar
Format: Article
Language:English
Published: SpringerOpen 2025-01-01
Series:Financial Innovation
Subjects:
Online Access:https://doi.org/10.1186/s40854-024-00712-5
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author Yue Ma
Abdullah Al Mamun
Mohammad Masukujjaman
Roslan Ja’afar
author_facet Yue Ma
Abdullah Al Mamun
Mohammad Masukujjaman
Roslan Ja’afar
author_sort Yue Ma
collection DOAJ
description Abstract The introduction of the digital renminbi (eCNY) by the People's Bank of China serves as a means for the central bank to effectively comprehend macroeconomic dynamics and enhance payment infrastructure within the domestic market. Among the pioneering digital currencies, the eCNY is at the forefront of technological research and development, pilot implementation, and the establishment of a robust system. Thus, employing the unified theory of acceptance and use of technology, this study aims to explore the factors shaping the adoption of the eCNY and to determine the mediating effects of intention toward the eCNY and the moderating role of age and gender among various relationships. A cross-sectional survey methodology was deployed to collect data from pilot communities situated within the Yangtze River Delta, Pearl River Delta, and Beijing–Tianjin–Hebei regions. The empirical analysis comprised 809 valid online questionnaires, and the examination was conducted through structural equation modeling employing the partial least squares technique, ultimately subjecting the conceptual model to a comprehensive assessment. The results for intention to use the eCNY indicate that performance expectancy, effort expectancy, social influence, and perceived government policy have significant effects. Facilitating conditions and intentions toward the eCNY positively influenced its actual use. According to the findings of this study, age and sex did not moderate the effect of each hypothesis on the intention to use in the research model. This study breaks new ground by investigating the adoption of the eCNY, a novel form of currency, highlighting its multifaceted nature and providing empirical evidence for a comprehensive model encompassing psychological, social, and contextual factors. This study employs social surveys to identify obstacles in the process of promoting the widespread adoption of the eCNY and offers suggestions to the central bank and government to increase user enthusiasm and decrease user perceptions of risk, thereby promoting its widespread adoption.
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spelling doaj-art-e1955ef428904e6d88ac66e7d85041ca2025-01-05T12:43:36ZengSpringerOpenFinancial Innovation2199-47302025-01-0111113210.1186/s40854-024-00712-5Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNYYue Ma0Abdullah Al Mamun1Mohammad Masukujjaman2Roslan Ja’afar3Jinshen Collage, Nanjing Audit UniversityUKM - Graduate School of Business, Universiti Kebangsaan Malaysia, UKMFaculty of Business and Professional Studies, Management and Science UniversityUKM - Graduate School of Business, Universiti Kebangsaan Malaysia, UKMAbstract The introduction of the digital renminbi (eCNY) by the People's Bank of China serves as a means for the central bank to effectively comprehend macroeconomic dynamics and enhance payment infrastructure within the domestic market. Among the pioneering digital currencies, the eCNY is at the forefront of technological research and development, pilot implementation, and the establishment of a robust system. Thus, employing the unified theory of acceptance and use of technology, this study aims to explore the factors shaping the adoption of the eCNY and to determine the mediating effects of intention toward the eCNY and the moderating role of age and gender among various relationships. A cross-sectional survey methodology was deployed to collect data from pilot communities situated within the Yangtze River Delta, Pearl River Delta, and Beijing–Tianjin–Hebei regions. The empirical analysis comprised 809 valid online questionnaires, and the examination was conducted through structural equation modeling employing the partial least squares technique, ultimately subjecting the conceptual model to a comprehensive assessment. The results for intention to use the eCNY indicate that performance expectancy, effort expectancy, social influence, and perceived government policy have significant effects. Facilitating conditions and intentions toward the eCNY positively influenced its actual use. According to the findings of this study, age and sex did not moderate the effect of each hypothesis on the intention to use in the research model. This study breaks new ground by investigating the adoption of the eCNY, a novel form of currency, highlighting its multifaceted nature and providing empirical evidence for a comprehensive model encompassing psychological, social, and contextual factors. This study employs social surveys to identify obstacles in the process of promoting the widespread adoption of the eCNY and offers suggestions to the central bank and government to increase user enthusiasm and decrease user perceptions of risk, thereby promoting its widespread adoption.https://doi.org/10.1186/s40854-024-00712-5Digital currencyeCNYIntention and actual usageUnified theory of acceptanceUse of technology
spellingShingle Yue Ma
Abdullah Al Mamun
Mohammad Masukujjaman
Roslan Ja’afar
Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY
Financial Innovation
Digital currency
eCNY
Intention and actual usage
Unified theory of acceptance
Use of technology
title Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY
title_full Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY
title_fullStr Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY
title_full_unstemmed Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY
title_short Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY
title_sort modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of ecny
topic Digital currency
eCNY
Intention and actual usage
Unified theory of acceptance
Use of technology
url https://doi.org/10.1186/s40854-024-00712-5
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