The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey

This paper aims to determine whether coronavirus (COVID-19) causes cost increases in accommodation enterprises and, if any, what are these costs. In addition, operating budgets for 2020, occupancy rates, profitability, the decision to stay on and off, and expectations for next year were evaluated fr...

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Main Authors: Kaplan Ugurlu, Bayram Akay, Sevda Demirel
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2022-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1531
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author Kaplan Ugurlu
Bayram Akay
Sevda Demirel
author_facet Kaplan Ugurlu
Bayram Akay
Sevda Demirel
author_sort Kaplan Ugurlu
collection DOAJ
description This paper aims to determine whether coronavirus (COVID-19) causes cost increases in accommodation enterprises and, if any, what are these costs. In addition, operating budgets for 2020, occupancy rates, profitability, the decision to stay on and off, and expectations for next year were evaluated from an executive perspective. In the case study conducted using qualitative research method, multiple case-holistic design was utilized, and data was obtained by semi-structured interview technique. The data obtained were analyzed by frequency, content, and word cloud analysis. 4- and 5-star hotels in Antalya, Turkey's coastal tourism paradise, constitute the universe of research and the sample of 10 hotel managers located in Kemer region of Antalya. COVID-19 has emerged the safety and health measures costs, hygiene and cleanliness costs, and technological tools costs in the hotels. Apart from these, legal restrictions have also shortened the tourism season from 8 months to 4 months in hotel businesses. Occupancy rates of businesses remained between 45-60%. There was also a negative deviation of 60% in the budget targets of the enterprises. Hotel managers focused on capturing breakeven point, keeping staff out of work, and maintaining the hotel's image, rather than achieving the expected profit.
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institution Kabale University
issn 2182-8466
language English
publishDate 2022-01-01
publisher University of the Algarve - ESGHT - CIEO
record_format Article
series Tourism & Management Studies
spelling doaj-art-e1909de31f0644689ece844d67b0d38a2025-01-08T11:30:37ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662022-01-011811727The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey Kaplan Ugurlu 0Bayram Akay 1Sevda Demirel 2Kirklareli University Burdur Mehmet Akif Ersoy University Sevda Demirel Burdur Mehmet Akif Ersoy UniversityThis paper aims to determine whether coronavirus (COVID-19) causes cost increases in accommodation enterprises and, if any, what are these costs. In addition, operating budgets for 2020, occupancy rates, profitability, the decision to stay on and off, and expectations for next year were evaluated from an executive perspective. In the case study conducted using qualitative research method, multiple case-holistic design was utilized, and data was obtained by semi-structured interview technique. The data obtained were analyzed by frequency, content, and word cloud analysis. 4- and 5-star hotels in Antalya, Turkey's coastal tourism paradise, constitute the universe of research and the sample of 10 hotel managers located in Kemer region of Antalya. COVID-19 has emerged the safety and health measures costs, hygiene and cleanliness costs, and technological tools costs in the hotels. Apart from these, legal restrictions have also shortened the tourism season from 8 months to 4 months in hotel businesses. Occupancy rates of businesses remained between 45-60%. There was also a negative deviation of 60% in the budget targets of the enterprises. Hotel managers focused on capturing breakeven point, keeping staff out of work, and maintaining the hotel's image, rather than achieving the expected profit. https://www.tmstudies.net/index.php/ectms/article/view/1531covid-19hotelcostantalya
spellingShingle Kaplan Ugurlu
Bayram Akay
Sevda Demirel
The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey
Tourism & Management Studies
covid-19
hotel
cost
antalya
title The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey
title_full The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey
title_fullStr The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey
title_full_unstemmed The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey
title_short The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey
title_sort effect of covid 19 on operating costs the perspective of hotel managers in antalya turkey
topic covid-19
hotel
cost
antalya
url https://www.tmstudies.net/index.php/ectms/article/view/1531
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