Professional Prestige in the Indian LPO Industry

The impact of Western influences in shaping global attitudes and preferences has been studied in a range of contexts. This paper extends that literature to the labor market context to illustrate how cultural processes and identities of people and institutions alike are continuously shaped and resis...

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Main Author: Swethaa Ballakrishnen
Format: Article
Language:English
Published: Oñati International Institute for the Sociology of Law 2012-09-01
Series:Oñati Socio-Legal Series
Subjects:
Online Access:https://opo.iisj.net/index.php/osls/article/view/204
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author Swethaa Ballakrishnen
author_facet Swethaa Ballakrishnen
author_sort Swethaa Ballakrishnen
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description The impact of Western influences in shaping global attitudes and preferences has been studied in a range of contexts. This paper extends that literature to the labor market context to illustrate how cultural processes and identities of people and institutions alike are continuously shaped and resisted by globalized influences. Using field data from the Indian legal outsourcing industry (collected as part of the HLS PLP Study on LPOs) as well as a detailed content analysis of newspaper reports over time, this paper shows attempts to trace the ways in which association to the West has emerged as a marker of prestige transforming seemingly routine work into valued “global” labor. Universality of professional prestige has traditionally not taken into consideration the effect of globalization as a prestige factor in and off itself. I offer here that in addition to the traditional markers used (for e.g., level of skill, monetary rewards, etc), and especially while trying to understand the emerging-industrialized world, an approach more reflective of the “halo” effect of the West is crucial. El impacto de la influencia occidental sobre la formación de actitudes y preferencias globales se ha estudiado desde diferentes puntos de vista. Este artículo adopta la literatura sobre el contexto del mercado laboral, para ilustrar cómo se conforman y resisten los procesos culturales e identidades de las personas e instituciones por igual, como consecuencia de las influencias globalizadas. Utilizando datos de campo de la industria india de subcontratación legal (recogidas en el marco del estudio del Programa sobre Abogacía de la Facultad de Derecho de Harvard, sobre subcontratación de servicios legales), así como un análisis detallado de los reportajes periodísticos a lo largo del tiempo, este artículo muestra los intentos de trazar de qué manera la asociación con occidente ha dotado de prestigio un trabajo aparentemente rutinario, transformándolo en un valioso trabajo “global”. DOWNLOAD THIS PAPER FROM SSRN: http://ssrn.com/abstract=2266326
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spelling doaj-art-e1067dada14a4dfb938db4fc7a138ad02024-11-25T15:10:02ZengOñati International Institute for the Sociology of LawOñati Socio-Legal Series2079-59712012-09-0133Professional Prestige in the Indian LPO IndustrySwethaa Ballakrishnen0Stanford University The impact of Western influences in shaping global attitudes and preferences has been studied in a range of contexts. This paper extends that literature to the labor market context to illustrate how cultural processes and identities of people and institutions alike are continuously shaped and resisted by globalized influences. Using field data from the Indian legal outsourcing industry (collected as part of the HLS PLP Study on LPOs) as well as a detailed content analysis of newspaper reports over time, this paper shows attempts to trace the ways in which association to the West has emerged as a marker of prestige transforming seemingly routine work into valued “global” labor. Universality of professional prestige has traditionally not taken into consideration the effect of globalization as a prestige factor in and off itself. I offer here that in addition to the traditional markers used (for e.g., level of skill, monetary rewards, etc), and especially while trying to understand the emerging-industrialized world, an approach more reflective of the “halo” effect of the West is crucial. El impacto de la influencia occidental sobre la formación de actitudes y preferencias globales se ha estudiado desde diferentes puntos de vista. Este artículo adopta la literatura sobre el contexto del mercado laboral, para ilustrar cómo se conforman y resisten los procesos culturales e identidades de las personas e instituciones por igual, como consecuencia de las influencias globalizadas. Utilizando datos de campo de la industria india de subcontratación legal (recogidas en el marco del estudio del Programa sobre Abogacía de la Facultad de Derecho de Harvard, sobre subcontratación de servicios legales), así como un análisis detallado de los reportajes periodísticos a lo largo del tiempo, este artículo muestra los intentos de trazar de qué manera la asociación con occidente ha dotado de prestigio un trabajo aparentemente rutinario, transformándolo en un valioso trabajo “global”. DOWNLOAD THIS PAPER FROM SSRN: http://ssrn.com/abstract=2266326 https://opo.iisj.net/index.php/osls/article/view/204Indian Legal ProfessionGlobalization EffectsOrganizational CultureOutsourcingAbogacía indiaefectos de la globalización
spellingShingle Swethaa Ballakrishnen
Professional Prestige in the Indian LPO Industry
Oñati Socio-Legal Series
Indian Legal Profession
Globalization Effects
Organizational Culture
Outsourcing
Abogacía india
efectos de la globalización
title Professional Prestige in the Indian LPO Industry
title_full Professional Prestige in the Indian LPO Industry
title_fullStr Professional Prestige in the Indian LPO Industry
title_full_unstemmed Professional Prestige in the Indian LPO Industry
title_short Professional Prestige in the Indian LPO Industry
title_sort professional prestige in the indian lpo industry
topic Indian Legal Profession
Globalization Effects
Organizational Culture
Outsourcing
Abogacía india
efectos de la globalización
url https://opo.iisj.net/index.php/osls/article/view/204
work_keys_str_mv AT swethaaballakrishnen professionalprestigeintheindianlpoindustry