Evaluation of Factors Affecting Choice of Service Providers among Mobile Phone Users in South East Nigeria
Background: The telecommunication industry has continued to witness competition among service providers. Understanding factors that influence customer choice of mobile networks is crucial for marketing decisions. Objective: This study examined factors affecting user’s choice of mobile networks i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2024-12-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/585 |
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