Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale
In line with the latest trends, the museum system is increasingly integrating digital tools to enhance the visitor experience, making it more engaging, immersive, and interactive. The implementation of these digital solutions not only revitalizes the museum and sustains public interest, but also ope...
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| Format: | Article |
| Language: | English |
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University of Bologna
2025-01-01
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| Series: | ZoneModa Journal |
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| Online Access: | https://zmj.unibo.it/article/view/20834 |
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| author | Francesca Morelli |
| author_facet | Francesca Morelli |
| author_sort | Francesca Morelli |
| collection | DOAJ |
| description | In line with the latest trends, the museum system is increasingly integrating digital tools to enhance the visitor experience, making it more engaging, immersive, and interactive. The implementation of these digital solutions not only revitalizes the museum and sustains public interest, but also opens new perspectives for the future of museum experiences, making cultural heritage accessible to an increasingly broad and diverse audience. Focusing on the Corporate Fashion Museum, which embodies the environments of ‘heritage brands,’ this contribution seeks to identify the digital solutions, identities, and experiential strategies employed by enterprise museums to highlight their unique characteristics, values, and histories. Through an examination of current trends and an analysis of state-of-the-art case studies, this research underscores the significance of applied digital technologies, visual communication, display techniques, and exhibition approaches in creating a dynamic and engaging museum experience through the principles of design. |
| format | Article |
| id | doaj-art-e05b8158e61e4bcbbd3a27d0e47ea4ba |
| institution | Kabale University |
| issn | 2611-0563 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | ZoneModa Journal |
| spelling | doaj-art-e05b8158e61e4bcbbd3a27d0e47ea4ba2025-01-17T15:24:08ZengUniversity of BolognaZoneModa Journal2611-05632025-01-011429511110.6092/issn.2611-0563/2083419206Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitaleFrancesca Morelli0Università di FirenzeIn line with the latest trends, the museum system is increasingly integrating digital tools to enhance the visitor experience, making it more engaging, immersive, and interactive. The implementation of these digital solutions not only revitalizes the museum and sustains public interest, but also opens new perspectives for the future of museum experiences, making cultural heritage accessible to an increasingly broad and diverse audience. Focusing on the Corporate Fashion Museum, which embodies the environments of ‘heritage brands,’ this contribution seeks to identify the digital solutions, identities, and experiential strategies employed by enterprise museums to highlight their unique characteristics, values, and histories. Through an examination of current trends and an analysis of state-of-the-art case studies, this research underscores the significance of applied digital technologies, visual communication, display techniques, and exhibition approaches in creating a dynamic and engaging museum experience through the principles of design.https://zmj.unibo.it/article/view/20834museum experienceflorence museumscultural heritagecorporate fashion museumcommunication design |
| spellingShingle | Francesca Morelli Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale ZoneModa Journal museum experience florence museums cultural heritage corporate fashion museum communication design |
| title | Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale |
| title_full | Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale |
| title_fullStr | Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale |
| title_full_unstemmed | Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale |
| title_short | Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale |
| title_sort | il ruolo del design per la valorizzazione dei musei d impresa nell era digitale |
| topic | museum experience florence museums cultural heritage corporate fashion museum communication design |
| url | https://zmj.unibo.it/article/view/20834 |
| work_keys_str_mv | AT francescamorelli ilruolodeldesignperlavalorizzazionedeimuseidimpresanelleradigitale |