Investigating the Mediating Role of Social Vitality in the Relationship Between Social Marketing and Motivation for Participating in Sport Leisure Activity (Case Study: Elderly in Ardabil Province)

Sports is a vast and universal social phenomenon that is rooted in the lives of young people and adults, and sports participation improves the quality of people's lives and has an obvious effect on physical, psychological and social dimensions. The purpose of this research was to investigate th...

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Bibliographic Details
Main Authors: akbar mahdavi, Nasrin Azizian, Alireza Esfandiari, Amirhossein Hormati
Format: Article
Language:English
Published: University of Science and Culture 2024-01-01
Series:گردشگری و اوقات فراغت
Subjects:
Online Access:https://tlj.usc.ac.ir/article_201270.html?lang=en
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