Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan

Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan

The purpose of this study is to identify the factors which affect organic food purchasing and to explore the factors in which Covid-19 affects consumers’ purchase intention regarding organic food. The study started with an exploratory exercise, whereby in-depth interviews were conducted with Eighte...

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Bibliographic Details
Main Authors: Zafia Bibi, Ahsan ul Haq Satti
Format: Article
Language:English
Published: International Research Alliance for Sustainable Development - iRASD 2022-06-01
Series:iRASD Journal of Management
Subjects:
Consumers purchase intention
Organic food
Health consciousness
Cost
Perceived value
Environmental knowledge
Online Access:https://www.journals.internationalrasd.org/index.php/jom/article/view/791
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