Strategic Segmentation – The Preamble of Developing a Company Strategy
The financial and economic crisis that the world economy has experienced, more than any other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of the companies regarding their strategic management approach. A first consequence of the crisis-strategic management...
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| Format: | Article |
| Language: | English |
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Editura ASE
2014-10-01
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| Series: | Revista de Management Comparat International |
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| Online Access: | https://www.rmci.ase.ro/no15vol4/06.pdf |
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| author | Vasile DEAC Aurelia STĂNESCU |
| author_facet | Vasile DEAC Aurelia STĂNESCU |
| author_sort | Vasile DEAC |
| collection | DOAJ |
| description | The financial and economic crisis that the world economy has experienced, more than any other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of the companies regarding their strategic management approach. A first consequence of the crisis-strategic management report within a company is a need for its coherent strategic approach that would ensure the possibility of exceeding the current context and ensuring the necessary performance in the tough competition to follow. In this context, a relevant strategic segmentation of the portfolio of activities of the company and its analysis are essential initial aspects of this work. In this article based on research conducted in several national and international companies we will adress the key issues of strategic segmentation, identifying the errors to be avoided. |
| format | Article |
| id | doaj-art-df1220ced9ab4574ba7caf4cd01522f7 |
| institution | Kabale University |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2014-10-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-df1220ced9ab4574ba7caf4cd01522f72024-12-06T09:25:21ZengEditura ASERevista de Management Comparat International1582-34582601-09682014-10-01154461469Strategic Segmentation – The Preamble of Developing a Company Strategy Vasile DEAC0Aurelia STĂNESCU1The Bucharest University of Economic Studies, Romania The Bucharest University of Economic Studies, Romania The financial and economic crisis that the world economy has experienced, more than any other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of the companies regarding their strategic management approach. A first consequence of the crisis-strategic management report within a company is a need for its coherent strategic approach that would ensure the possibility of exceeding the current context and ensuring the necessary performance in the tough competition to follow. In this context, a relevant strategic segmentation of the portfolio of activities of the company and its analysis are essential initial aspects of this work. In this article based on research conducted in several national and international companies we will adress the key issues of strategic segmentation, identifying the errors to be avoided. https://www.rmci.ase.ro/no15vol4/06.pdfstrategic segmentationkey success factorsstrategic segmentation criteriastrategic segments |
| spellingShingle | Vasile DEAC Aurelia STĂNESCU Strategic Segmentation – The Preamble of Developing a Company Strategy Revista de Management Comparat International strategic segmentation key success factors strategic segmentation criteria strategic segments |
| title | Strategic Segmentation – The Preamble of Developing a Company Strategy |
| title_full | Strategic Segmentation – The Preamble of Developing a Company Strategy |
| title_fullStr | Strategic Segmentation – The Preamble of Developing a Company Strategy |
| title_full_unstemmed | Strategic Segmentation – The Preamble of Developing a Company Strategy |
| title_short | Strategic Segmentation – The Preamble of Developing a Company Strategy |
| title_sort | strategic segmentation the preamble of developing a company strategy |
| topic | strategic segmentation key success factors strategic segmentation criteria strategic segments |
| url | https://www.rmci.ase.ro/no15vol4/06.pdf |
| work_keys_str_mv | AT vasiledeac strategicsegmentationthepreambleofdevelopingacompanystrategy AT aureliastanescu strategicsegmentationthepreambleofdevelopingacompanystrategy |