Axiology of Transbaikal Territory Media Image
Region’s media image modelling is a very topical problem of the information age from the view of productive functioning of territories, their socio-economic and political status. The article presents the role of values in the media image structure, analyzes axiological components of the Transbaika...
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| Format: | Article |
| Language: | Russian |
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Transbaikal State University
2022-03-01
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| Series: | Гуманитарный вектор |
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| Online Access: | https://zabvektor.com/wp-content/uploads/280322020317-Erofeeva,%20Prostakishina.pdf |
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| _version_ | 1846147296371146752 |
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| author | Irina V. Erofeeva Natalya V. Prostakishina |
| author_facet | Irina V. Erofeeva Natalya V. Prostakishina |
| author_sort | Irina V. Erofeeva |
| collection | DOAJ |
| description | Region’s media image modelling is a very topical problem of the information age from the view of productive
functioning of territories, their socio-economic and political status. The article presents the role of values in the
media image structure, analyzes axiological components of the Transbaikal Territory media image, and shows
its cultural and content characteristics. Research findings are based on some data from a sociological survey
carried out in 2021, where 911 residents of the region of different ages (20 to 68) took part, as well as the results
of a survey of 48 regional journalists from different communication channels. The attention is paid to the conceptual component of the Region Media Image, as well as to the special role of the actor of multimedia content. Typological and cognitive analyses allowed us to identify the empirical material and present it as a system of
cultural and historical dominant ideas. Major characteristics of media image axiology are based on linguocultural
approach, emphasizing the values of traditional culture. Media image axiology presents a triple-stage system
with its regional specific features, distinct content including spiritual and moral, cultural and historical, and natural
values. Spiritual and moral priorities reflect region’s mental view of the world and focus on the values of labour,
kindness, grace, sincerity and patriotism, preservation of family values, faith in justice. Cultural and historical
context is enriched by the folk heroes of the past and present, traditions, beliefs and customs. Coronavirus
pandemic made actors of information flows focus on natural resources of Transbaikalia. During the study, we revealed a correlation between the axiological instrumentation of designing the media image of the region and the
level of influence of the media discourse on the consumer, between the spiritual and moral picture of the author’s
view of the world and the demand for media products by the audience. We justify the need to adjust the work
of regional journalists with a texture inherent in modelling the media image of the region.The authors make a
conclusion that, on the one hand, a productive media image is designed using values and ideals characteristic of
the territory, on the other hand, the cultural and historical space of the region is a tool for necessary identification
with a place of residence, a link between generations and residents of the region. |
| format | Article |
| id | doaj-art-ddc7c4503c96491cbe9be7d52745766a |
| institution | Kabale University |
| issn | 1996-7853 |
| language | Russian |
| publishDate | 2022-03-01 |
| publisher | Transbaikal State University |
| record_format | Article |
| series | Гуманитарный вектор |
| spelling | doaj-art-ddc7c4503c96491cbe9be7d52745766a2024-12-01T13:17:02ZrusTransbaikal State UniversityГуманитарный вектор1996-78532022-03-011719510510.21209/1996-7853-2022-17-1-95-105Axiology of Transbaikal Territory Media ImageIrina V. Erofeeva0https://orcid.org/0000-0001-5653-2792Natalya V. Prostakishina1https://orcid.org/0000-0002-2380-7320Transbaikal State University, Chita, RussiaState Television and Radio Broadcasting Company-Chita – a branch of the All-Russian State Television and Radio Broadcasting Company, Chita, RussiaRegion’s media image modelling is a very topical problem of the information age from the view of productive functioning of territories, their socio-economic and political status. The article presents the role of values in the media image structure, analyzes axiological components of the Transbaikal Territory media image, and shows its cultural and content characteristics. Research findings are based on some data from a sociological survey carried out in 2021, where 911 residents of the region of different ages (20 to 68) took part, as well as the results of a survey of 48 regional journalists from different communication channels. The attention is paid to the conceptual component of the Region Media Image, as well as to the special role of the actor of multimedia content. Typological and cognitive analyses allowed us to identify the empirical material and present it as a system of cultural and historical dominant ideas. Major characteristics of media image axiology are based on linguocultural approach, emphasizing the values of traditional culture. Media image axiology presents a triple-stage system with its regional specific features, distinct content including spiritual and moral, cultural and historical, and natural values. Spiritual and moral priorities reflect region’s mental view of the world and focus on the values of labour, kindness, grace, sincerity and patriotism, preservation of family values, faith in justice. Cultural and historical context is enriched by the folk heroes of the past and present, traditions, beliefs and customs. Coronavirus pandemic made actors of information flows focus on natural resources of Transbaikalia. During the study, we revealed a correlation between the axiological instrumentation of designing the media image of the region and the level of influence of the media discourse on the consumer, between the spiritual and moral picture of the author’s view of the world and the demand for media products by the audience. We justify the need to adjust the work of regional journalists with a texture inherent in modelling the media image of the region.The authors make a conclusion that, on the one hand, a productive media image is designed using values and ideals characteristic of the territory, on the other hand, the cultural and historical space of the region is a tool for necessary identification with a place of residence, a link between generations and residents of the region.https://zabvektor.com/wp-content/uploads/280322020317-Erofeeva,%20Prostakishina.pdfaxiologymedia image of the regiontransbaikal territorycultural and historical valuesidealsmedia discourse |
| spellingShingle | Irina V. Erofeeva Natalya V. Prostakishina Axiology of Transbaikal Territory Media Image Гуманитарный вектор axiology media image of the region transbaikal territory cultural and historical values ideals media discourse |
| title | Axiology of Transbaikal Territory Media Image |
| title_full | Axiology of Transbaikal Territory Media Image |
| title_fullStr | Axiology of Transbaikal Territory Media Image |
| title_full_unstemmed | Axiology of Transbaikal Territory Media Image |
| title_short | Axiology of Transbaikal Territory Media Image |
| title_sort | axiology of transbaikal territory media image |
| topic | axiology media image of the region transbaikal territory cultural and historical values ideals media discourse |
| url | https://zabvektor.com/wp-content/uploads/280322020317-Erofeeva,%20Prostakishina.pdf |
| work_keys_str_mv | AT irinaverofeeva axiologyoftransbaikalterritorymediaimage AT natalyavprostakishina axiologyoftransbaikalterritorymediaimage |