Machine Learning in E-Commerce: Trends, Applications, and Future Challenges

The rapid evolution of e-commerce has been significantly influenced by the integration of machine learning (ML) and data science techniques. The present survey provides a comprehensive overview of how ML methods are applied across various functional domains in e-commerce, including personalized reco...

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Bibliographic Details
Main Authors: Elias Dritsas, Maria Trigka
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/11009009/
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