Machine Learning in E-Commerce: Trends, Applications, and Future Challenges
The rapid evolution of e-commerce has been significantly influenced by the integration of machine learning (ML) and data science techniques. The present survey provides a comprehensive overview of how ML methods are applied across various functional domains in e-commerce, including personalized reco...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/11009009/ |
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