Leveraging Logistics Competence in New Product Sourcing: The Role of Strategic Intent and Impact on Performance
The purpose of the present research is to examine and compare product and logistics competencies in supplier selection decisions, which can serve as a crucial building block for competitive differentiation, in the context of the unique private label (PL) supply chain. This study also hypothesizes ab...
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| Main Authors: | Myung Kyo Kim, Ram Narasimhan, Tobias Schoenherr |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-10-01
|
| Series: | Logistics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2305-6290/4/4/24 |
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