CONSUMER VIEW ON THE AXIS OF DIDEROT EFFECT AND UNPLANNED PURCHASE
People's shopping habits are changing day by day.Consumers' point of view towards the product has turned into an emotional quality rather than a material quality.Emotional consumers pay attention that their products are compatible with each other.This situation triggers the Diderot Effect...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mehmet Akif Ersoy University
2022-07-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/2125089 |
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