Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations
In the technological and digital revolution, the world is witnessing unprecedented environmental uncertainty as big data becomes more complex in the labor market. Hence, the study examined the relationship between business analytics, big data, and decision-making insights. The study design used...
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| Format: | Article |
| Language: | English |
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Growing Science
2025-01-01
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| Series: | Journal of Project Management |
| Online Access: | http://www.growingscience.com/jpm/Vol10/jpm_2024_39.pdf |
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| author | Khaldoon Khawaldeh Fawwaz Tawfiq Awamleh Alaa M. Al-Momani |
| author_facet | Khaldoon Khawaldeh Fawwaz Tawfiq Awamleh Alaa M. Al-Momani |
| author_sort | Khaldoon Khawaldeh |
| collection | DOAJ |
| description |
In the technological and digital revolution, the world is witnessing unprecedented environmental uncertainty as big data becomes more complex in the labor market. Hence, the study examined the relationship between business analytics, big data, and decision-making insights. The study design used a quantitative approach through a questionnaire distributed to a sample of 412 management levels from international organizations located in King Hussein Business Park in Jordan, named CISCO, Microsoft, Oracle, MBC, Samsung, Migrate, Aramex, Experia, and Ericsson. The data were managed through PROCESS Micro v3.5 software via SPSS packages to investigate the total effects of the study variables. The results confirmed the positive relationship between business analytics, big data, and decision-making insights at a statistically significant level (p < 0.01). The study presented a theoretical development of the role of management in achieving mature visions based on big data that constitute solutions to the complex interactions between technology and human orientation, facilitating the organizational complexities supported by the digital age and transforming them in favor of business decisions in the organizational environment of business companies. |
| format | Article |
| id | doaj-art-db5a4e4bf6a84d8cae9000fcc2a3c100 |
| institution | Kabale University |
| issn | 2371-8366 2371-8374 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Journal of Project Management |
| spelling | doaj-art-db5a4e4bf6a84d8cae9000fcc2a3c1002024-12-14T11:04:56ZengGrowing ScienceJournal of Project Management2371-83662371-83742025-01-01101617010.5267/j.jpm.2024.11.002Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizationsKhaldoon KhawaldehFawwaz Tawfiq AwamlehAlaa M. Al-Momani In the technological and digital revolution, the world is witnessing unprecedented environmental uncertainty as big data becomes more complex in the labor market. Hence, the study examined the relationship between business analytics, big data, and decision-making insights. The study design used a quantitative approach through a questionnaire distributed to a sample of 412 management levels from international organizations located in King Hussein Business Park in Jordan, named CISCO, Microsoft, Oracle, MBC, Samsung, Migrate, Aramex, Experia, and Ericsson. The data were managed through PROCESS Micro v3.5 software via SPSS packages to investigate the total effects of the study variables. The results confirmed the positive relationship between business analytics, big data, and decision-making insights at a statistically significant level (p < 0.01). The study presented a theoretical development of the role of management in achieving mature visions based on big data that constitute solutions to the complex interactions between technology and human orientation, facilitating the organizational complexities supported by the digital age and transforming them in favor of business decisions in the organizational environment of business companies.http://www.growingscience.com/jpm/Vol10/jpm_2024_39.pdf |
| spellingShingle | Khaldoon Khawaldeh Fawwaz Tawfiq Awamleh Alaa M. Al-Momani Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations Journal of Project Management |
| title | Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations |
| title_full | Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations |
| title_fullStr | Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations |
| title_full_unstemmed | Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations |
| title_short | Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations |
| title_sort | data driven strategic decisions leveraging business analytics and big data to improve decision making insights in the international organizations |
| url | http://www.growingscience.com/jpm/Vol10/jpm_2024_39.pdf |
| work_keys_str_mv | AT khaldoonkhawaldeh datadrivenstrategicdecisionsleveragingbusinessanalyticsandbigdatatoimprovedecisionmakinginsightsintheinternationalorganizations AT fawwaztawfiqawamleh datadrivenstrategicdecisionsleveragingbusinessanalyticsandbigdatatoimprovedecisionmakinginsightsintheinternationalorganizations AT alaamalmomani datadrivenstrategicdecisionsleveragingbusinessanalyticsandbigdatatoimprovedecisionmakinginsightsintheinternationalorganizations |