COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING

Competitiveness assessment of products and an enterprise should be considered as a basic element for the analysis of the results pertaining to industrial and economic activity of the enterprise and planning of the main directions of its development evolution and utilization of its resources. In orde...

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Main Authors: V. V. Nazarenko, G. Z. Susha
Format: Article
Language:Russian
Published: Belarusian National Technical University 2006-02-01
Series:Наука и техника
Online Access:https://sat.bntu.by/jour/article/view/1170
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author V. V. Nazarenko
G. Z. Susha
author_facet V. V. Nazarenko
G. Z. Susha
author_sort V. V. Nazarenko
collection DOAJ
description Competitiveness assessment of products and an enterprise should be considered as a basic element for the analysis of the results pertaining to industrial and economic activity of the enterprise and planning of the main directions of its development evolution and utilization of its resources. In order to give more objective assessment of achievements and potential possibilities it has been proposed to use a complex analysis in terms of five components of the enterprise competitiveness. The paper proposes methodological approaches to evaluation of the mentioned components and calculation of the general enterprise competitiveness assessment.
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institution Kabale University
issn 2227-1031
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publishDate 2006-02-01
publisher Belarusian National Technical University
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series Наука и техника
spelling doaj-art-db19f14bbdc54d91b12a4c9cb7202fe22024-12-02T06:52:50ZrusBelarusian National Technical UniversityНаука и техника2227-10312414-03922006-02-0101677310.21122/2227-1031-2006-0-1-67-731096COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNINGV. V. Nazarenko0G. Z. Susha1Belarusian State Institute for Standardization and CertificationMinsk Institute of ManagementCompetitiveness assessment of products and an enterprise should be considered as a basic element for the analysis of the results pertaining to industrial and economic activity of the enterprise and planning of the main directions of its development evolution and utilization of its resources. In order to give more objective assessment of achievements and potential possibilities it has been proposed to use a complex analysis in terms of five components of the enterprise competitiveness. The paper proposes methodological approaches to evaluation of the mentioned components and calculation of the general enterprise competitiveness assessment.https://sat.bntu.by/jour/article/view/1170
spellingShingle V. V. Nazarenko
G. Z. Susha
COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING
Наука и техника
title COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING
title_full COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING
title_fullStr COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING
title_full_unstemmed COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING
title_short COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING
title_sort competitiveness assessment of products and enterprise as basis of its activity planning
url https://sat.bntu.by/jour/article/view/1170
work_keys_str_mv AT vvnazarenko competitivenessassessmentofproductsandenterpriseasbasisofitsactivityplanning
AT gzsusha competitivenessassessmentofproductsandenterpriseasbasisofitsactivityplanning