Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourism
The impact of Japanese pop culture on global tourism patterns is substantial, specifically in the promotion and growth of otaku tourism. Japan has become a hub for global tourists due to its ability to attract with the allure of interacting with the environments and storylines of their beloved pop c...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2024-10-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/22262 |
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| _version_ | 1841525735977648128 |
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| author | Filipe Segurado Severino |
| author_facet | Filipe Segurado Severino |
| author_sort | Filipe Segurado Severino |
| collection | DOAJ |
| description | The impact of Japanese pop culture on global tourism patterns is substantial, specifically in the promotion and growth of otaku tourism. Japan has become a hub for global tourists due to its ability to attract with the allure of interacting with the environments and storylines of their beloved pop culture media. This study examines the distinctive combination of traditional and contemporary cultural aspects, evaluating its influence on Japan’s tourism industry and on global perception. The economic and cultural benefits of using cultural exports to enhance the attractiveness of tourism are revealed through a literature review, with theoretical perspectives. This emphasizes the change in travel motivations towards genuine cultural experiences and the strategic significance of popular culture in promoting destinations. The findings indicate that Japan’s strategy of blending its abundant cultural heritage with modern cultural manifestations provides valuable lessons for other destinations seeking to attract tourists based on cultural identity. This movement highlights the capacity of cultural experience to influence tourism preferences, positioning Japan as a prominent illustration of how culture impacts international tourism dynamics. |
| format | Article |
| id | doaj-art-dafadbdac23348e4896a81db0342d874 |
| institution | Kabale University |
| issn | 0867-5856 2080-6922 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Tourism |
| spelling | doaj-art-dafadbdac23348e4896a81db0342d8742025-01-17T07:06:02ZengLodz University PressTourism0867-58562080-69222024-10-0134210311410.18778/0867-5856.34.2.0722456Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourismFilipe Segurado Severino0https://orcid.org/0000-0002-9865-4664CiTUR – Centre for Tourism Research, Development and Innovation; RESILIENCE – Centre for Regional Resilience and Sustainability; Escola Superior de Hotelaria e Turismo do Estoril (Estoril, Portugal) The impact of Japanese pop culture on global tourism patterns is substantial, specifically in the promotion and growth of otaku tourism. Japan has become a hub for global tourists due to its ability to attract with the allure of interacting with the environments and storylines of their beloved pop culture media. This study examines the distinctive combination of traditional and contemporary cultural aspects, evaluating its influence on Japan’s tourism industry and on global perception. The economic and cultural benefits of using cultural exports to enhance the attractiveness of tourism are revealed through a literature review, with theoretical perspectives. This emphasizes the change in travel motivations towards genuine cultural experiences and the strategic significance of popular culture in promoting destinations. The findings indicate that Japan’s strategy of blending its abundant cultural heritage with modern cultural manifestations provides valuable lessons for other destinations seeking to attract tourists based on cultural identity. This movement highlights the capacity of cultural experience to influence tourism preferences, positioning Japan as a prominent illustration of how culture impacts international tourism dynamics.https://czasopisma.uni.lodz.pl/tourism/article/view/22262cultural heritagedestination brandingjapanjapanese pop cultureotaku tourismtourism |
| spellingShingle | Filipe Segurado Severino Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourism Tourism cultural heritage destination branding japan japanese pop culture otaku tourism tourism |
| title | Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourism |
| title_full | Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourism |
| title_fullStr | Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourism |
| title_full_unstemmed | Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourism |
| title_short | Using Japanese pop cultural heritage to create a tourist product Exploring otaku tourism |
| title_sort | using japanese pop cultural heritage to create a tourist product exploring otaku tourism |
| topic | cultural heritage destination branding japan japanese pop culture otaku tourism tourism |
| url | https://czasopisma.uni.lodz.pl/tourism/article/view/22262 |
| work_keys_str_mv | AT filipeseguradoseverino usingjapanesepopculturalheritagetocreateatouristproductexploringotakutourism |