Research and application of IPTV precision marketing based on big data

Research and application of IPTV precision marketing based on big data

The big data technology in IPTV precision marketing was analyzed. According to local conditions, the framework solution of“Hadoop big data platform + Web crawler + modeling tool”was developed. The key points of the solution and the whole data modeling process were analyzed. Good results were achieve...

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Bibliographic Details
Main Authors: Hongyong YU, Jianfeng WEN, Xin CAI, Chenxu QIU
Format: Article
Language:zho
Published: Beijing Xintong Media Co., Ltd 2016-12-01
Series:Dianxin kexue
Subjects:
big data technology
data modeling
IPTV
precision marketing
Online Access:http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2016316/
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