Research and application of IPTV precision marketing based on big data
The big data technology in IPTV precision marketing was analyzed. According to local conditions, the framework solution of“Hadoop big data platform + Web crawler + modeling tool”was developed. The key points of the solution and the whole data modeling process were analyzed. Good results were achieve...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | zho |
| Published: |
Beijing Xintong Media Co., Ltd
2016-12-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2016316/ |
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| _version_ | 1841530092196462592 |
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| author | Hongyong YU Jianfeng WEN Xin CAI Chenxu QIU |
| author_facet | Hongyong YU Jianfeng WEN Xin CAI Chenxu QIU |
| author_sort | Hongyong YU |
| collection | DOAJ |
| description | The big data technology in IPTV precision marketing was analyzed. According to local conditions, the framework solution of“Hadoop big data platform + Web crawler + modeling tool”was developed. The key points of the solution and the whole data modeling process were analyzed. Good results were achieved in IPTV precision marketing, and higher application value was gained. |
| format | Article |
| id | doaj-art-daf4e917cf8b4e5b87ea553d54c01210 |
| institution | Kabale University |
| issn | 1000-0801 |
| language | zho |
| publishDate | 2016-12-01 |
| publisher | Beijing Xintong Media Co., Ltd |
| record_format | Article |
| series | Dianxin kexue |
| spelling | doaj-art-daf4e917cf8b4e5b87ea553d54c012102025-01-15T03:13:39ZzhoBeijing Xintong Media Co., LtdDianxin kexue1000-08012016-12-0132374259605392Research and application of IPTV precision marketing based on big dataHongyong YUJianfeng WENXin CAIChenxu QIUThe big data technology in IPTV precision marketing was analyzed. According to local conditions, the framework solution of“Hadoop big data platform + Web crawler + modeling tool”was developed. The key points of the solution and the whole data modeling process were analyzed. Good results were achieved in IPTV precision marketing, and higher application value was gained.http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2016316/big data technologydata modelingIPTVprecision marketing |
| spellingShingle | Hongyong YU Jianfeng WEN Xin CAI Chenxu QIU Research and application of IPTV precision marketing based on big data Dianxin kexue big data technology data modeling IPTV precision marketing |
| title | Research and application of IPTV precision marketing based on big data |
| title_full | Research and application of IPTV precision marketing based on big data |
| title_fullStr | Research and application of IPTV precision marketing based on big data |
| title_full_unstemmed | Research and application of IPTV precision marketing based on big data |
| title_short | Research and application of IPTV precision marketing based on big data |
| title_sort | research and application of iptv precision marketing based on big data |
| topic | big data technology data modeling IPTV precision marketing |
| url | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2016316/ |
| work_keys_str_mv | AT hongyongyu researchandapplicationofiptvprecisionmarketingbasedonbigdata AT jianfengwen researchandapplicationofiptvprecisionmarketingbasedonbigdata AT xincai researchandapplicationofiptvprecisionmarketingbasedonbigdata AT chenxuqiu researchandapplicationofiptvprecisionmarketingbasedonbigdata |